Krafton & Kuku FM Launch BGMI Audiobook ‘Lone Survivor’ – A New Gaming Experience

In a strategic move to broaden the Battlegrounds Mobile India (BGMI) universe, Krafton has partnered with Kuku FM, an audio content platform in which it holds an investment. This collaboration brings forth ‘BGMI: Lone Survivor’, an audiobook adaptation of the popular battle royale game, marking one of the first instances of a video game being transformed into an immersive audio experience in India.

Krafton partners with Kuku FM to launch BGMI audiobook Lone Survivor, expanding its gaming universe in India

The audiobook, which launched on January 30, is available exclusively for Kuku FM subscribers in Hindi, with plans for expansion into other regional languages.

BGMI: Lone Survivor – A Riveting Audio Adaptation

Krafton announced the audiobook adaptation on February 6, signaling its commitment to making BGMI’s lore and characters more accessible beyond the gaming community. The move aligns with Krafton’s broader strategy of expanding intellectual property (IP) across different content formats.

What ‘BGMI: Lone Survivor’ Offers

A New Way to Experience BGMI

Krafton India CEO Sean Hyunil Sohn emphasized the significance of this project, stating:

“This initiative marks a key step in extending the BGMI universe beyond gaming. By partnering with Kuku FM, we aim to bring engaging storytelling experiences to our audience in India, making our IPs more accessible through meaningful collaborations.”

Krafton’s Vision: Bridging Global IPs with Indian Audiences

The audiobook is a testament to Krafton’s commitment to adapting global gaming narratives for Indian audiences. Lal Chand Bisu, Co-founder of Kuku FM, highlighted the importance of this partnership:

“BGMI is a beloved game in India, and Lone Survivor deepens fans’ connection with its universe. By integrating audio storytelling, we provide an immersive way for players to engage with the characters anytime, anywhere.”

The adaptation opens doors to future game-based storytelling in audio format, offering a unique, hands-free entertainment option for gaming enthusiasts.

Future Expansion: More Languages and New Stories

Based on its initial performance, Krafton has ambitious expansion plans, including:

  • New language support: Tamil, Telugu, Malayalam, and Kannada.
  • Additional character-driven stories and missions in audio format.
  • Greater localization to cater to India’s diverse audience.

This move underscores Krafton’s strategy to cement its presence in India, leveraging regional content consumption patterns to enhance engagement.

Krafton’s Aggressive Growth Strategy in India

This audiobook launch is part of Krafton’s broader India expansion plan to strengthen its market presence. Some of its key initiatives include:

1. Celebrity Collaborations

  • Ranveer Singh & Deepika Padukone as BGMI brand ambassadors.
  • Hardik Pandya & Mumbai Indians (IPL Team) for targeted sports engagement.

2. In-Game Brand Partnerships

  • Mahindra BE 6 Electric Vehicle was introduced in BGMI as a part of a collaboration with Mahindra.
  • More localized integrations to cater to Indian gamers.

3. Strategic Investments in Indian Startups

Krafton has invested over $200 million in Indian startups, including:

  • Gaming Studios: Nautilus Mobile, Lila Games.
  • Esports & Content: Nodwin Gaming, Pratilipi.
  • Tech & Payments: One Impression, Cashfree.
  • Audio Platforms: Kuku FM.
  • VC Firms: 3one4 Capital, Lumikai, IMM Investment.

Conclusion: A New Era for BGMI Fans

With BGMI: Lone Survivor, Krafton has ventured into audiobook storytelling, enriching the game’s universe beyond traditional gameplay. This move aligns with its goal to diversify content offerings and engage Indian gamers through multiple platforms. As the gaming and entertainment landscapes converge, BGMI fans can expect more exciting crossovers, localized content, and innovative storytelling formats in the future.

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