The Alliance for Measurement in Podcasting (AMP) has launched a new industry task force to standardize podcast measurement, attribution, and video podcast metrics. Learn how the initiative could unlock billions in advertising revenue.
Muck Rack expands podcast monitoring capabilities with 65,000 searchable transcripts, helping PR teams track audio mentions alongside news and social media coverage.
Magellan AI’s latest report reveals podcasts and streaming audio reach different audiences, reshaping how advertisers approach attribution, targeting, and cross-platform audio campaigns.
Triton Digital’s latest report reveals iHeart’s continued dominance and a major shake-up as “Stuff You Should Know” claims the top podcast spot. See full rankings and trends.
YMH Studios announces a major partnership with Magellan AI to provide free cross-platform attribution for podcast and video advertisers. Here’s how the move could transform podcast advertising measurement.
Magellan AI licenses Nielsen DMA data to bring market-level targeting and standardized local attribution to podcast advertising. Here’s what it means for brands and agencies.
Podscribe warns publishers that Spotify Video podcasts may appear undercounted in performance reports due to tracking pixel limitations, raising new questions about measurement accuracy in the video podcast boom.
Podstock partners with global podcast leader PodX Group to deliver unified, multiplatform analytics across major podcast networks, supporting audio, video, and social content worldwide.
Podscribe partners with Roqad to expand privacy-first podcast attribution across eight European markets, enhancing identity resolution and GDPR-compliant measurement.
Podcast advertising ROI is becoming clearer in 2025 as new measurement tools and analytics validate reach, trust, and performance. Discover how improved attribution is driving $6B in ad growth.
Triton Digital expands Omny Studio to support video podcasting, giving creators the tools to produce, distribute, and monetize both audio and video content seamlessly. This update meets growing audience demand for multimedia podcast experiences.
TVEyes has officially launched TVEyes Canada, offering real-time monitoring of major broadcasters and more than 2,000 Canadian podcasts. With bilingual coverage and advanced analytics, the expansion brings powerful media intelligence tools to brands and agencies across the country.