Magellan AI has entered broadcast radio measurement, giving advertisers a unified platform to track campaign performance across radio, podcasts, and digital channels—marking a major shift in marketing analytics.
A+E Networks renews its exclusive deal with PodcastOne for five top-performing podcasts, surpassing 200 million downloads and strengthening its digital audio strategy.
Podcast advertising is growing despite rising ad loads. A new Podscribe report shows host-read ads, longer formats, and expanded audience reach continue to deliver strong results for advertisers.
Digital audio advertising is gaining momentum as 67% of U.S. marketers now include streaming audio and podcasts in their media mix. Incremental reach, engagement, and full-funnel performance are driving the shift — but measurement challenges remain.
PodcastOne reports record quarterly revenue of $15.9M and a 516% earnings surge, boosted by an Amazon ART19 advertising deal and major TV adaptation sales including Paramount’s acquisition of “Varnamtown.”
Sports podcast listening has surged 71% over the past five years, according to a new “State of Audio: Sports Fandom” report. The study reveals that podcast listeners are among the most dedicated sports fans, making audio a key platform for advertisers, leagues, and modern fan engagement.
Audio ads remain underrepresented in marketing mix models, skewing ROI and media spend decisions, according to a new IAB report. Learn why MMMs still fail audio—and how AI and Project Eidos aim to fix it.
Latin America is emerging as the fastest-growing digital audio market outside the U.S. Triton Digital data reveals explosive growth in podcast listeners, mobile streaming, and audio ad revenue across the region.
Audioboom has entered a multi-year partnership with Crooked Media to manage podcast hosting, global distribution, and advertising sales, expanding international reach ahead of key US election cycles.
New research reveals podcast advertisers gain higher ROI targeting 35–44 listeners — stronger ad recall, higher spending power, and greater purchase intent than younger audiences.
Podscribe warns publishers that Spotify Video podcasts may appear undercounted in performance reports due to tracking pixel limitations, raising new questions about measurement accuracy in the video podcast boom.
Bauer Media boosts audioXi with AdsWizz and Sport Social partnerships, expanding podcast reach to over 10 million listeners and strengthening digital audio advertising.