Amazon Ads partners with Global to integrate DSP with DAX, unlocking premium radio and podcast audiences for advertisers. Explore impact, features, and future trends.
Libsyn strengthens its creator-first strategy by signing five independent podcasts, boosting downloads, expanding video distribution, and reshaping the future of podcast monetization.
SiriusXM Media secures exclusive rights to sell YouTube audio ads in the U.S., signaling a major shift toward audio-first consumption and reshaping the digital advertising landscape.
Magellan AI has entered broadcast radio measurement, giving advertisers a unified platform to track campaign performance across radio, podcasts, and digital channels—marking a major shift in marketing analytics.
A+E Networks renews its exclusive deal with PodcastOne for five top-performing podcasts, surpassing 200 million downloads and strengthening its digital audio strategy.
Podcast advertising is growing despite rising ad loads. A new Podscribe report shows host-read ads, longer formats, and expanded audience reach continue to deliver strong results for advertisers.
Digital audio advertising is gaining momentum as 67% of U.S. marketers now include streaming audio and podcasts in their media mix. Incremental reach, engagement, and full-funnel performance are driving the shift — but measurement challenges remain.
PodcastOne reports record quarterly revenue of $15.9M and a 516% earnings surge, boosted by an Amazon ART19 advertising deal and major TV adaptation sales including Paramount’s acquisition of “Varnamtown.”
Sports podcast listening has surged 71% over the past five years, according to a new “State of Audio: Sports Fandom” report. The study reveals that podcast listeners are among the most dedicated sports fans, making audio a key platform for advertisers, leagues, and modern fan engagement.
Audio ads remain underrepresented in marketing mix models, skewing ROI and media spend decisions, according to a new IAB report. Learn why MMMs still fail audio—and how AI and Project Eidos aim to fix it.
Latin America is emerging as the fastest-growing digital audio market outside the U.S. Triton Digital data reveals explosive growth in podcast listeners, mobile streaming, and audio ad revenue across the region.
Audioboom has entered a multi-year partnership with Crooked Media to manage podcast hosting, global distribution, and advertising sales, expanding international reach ahead of key US election cycles.