Audioboom Acquires Adelicious to Form UK’s Largest Podcast Network
In a groundbreaking move set to redefine the UK’s audio entertainment landscape, Audioboom Group has announced the acquisition of Adelicious, the award-winning independent British podcast network. This strategic merger positions the combined entity as the largest homegrown podcast network in the United Kingdom, boasting:
Over 40 million unique listeners
More than 125 million monthly downloads and video views
A powerhouse portfolio of 200+ top-tier podcasts
This acquisition is not just a business transaction—it’s a milestone moment for the global podcasting industry, with British content creators and advertisers poised to benefit significantly.
Audioboom is a leading global podcast platform known for hosting and monetizing some of the biggest shows worldwide. Their platform offers:
Advanced ad-tech and distribution tools
Global partnerships with creators
High-quality production and marketing capabilities
Notable British shows on Audioboom include:
No Such Thing As A Fish
Dig It with Zoe Ball and Jo Whiley
Beyond The Grid
The Cycling Podcast
About Adelicious
Launched in 2020 by Pascal Hughes and David McGuire, Adelicious has grown into one of the most respected independent podcast networks in the UK. The company is known for its premium content, award-winning production, and listener loyalty.
Flagship shows under Adelicious include:
Russell Howard’s Five Brilliant Things
Short History Of…
The Teen Commandments (featuring Sara Cox and Clare Hamilton)
History Extra
Key Highlights of the Acquisition
1. Largest UK Podcast Network Now Formed
This merger effectively cements Audioboom-Adelicious as the UK’s largest native podcasting platform, giving them the scale to compete globally while prioritizing local content.
🚀 40M unique listeners and 125M+ monthly impressions 🎙️ Over 200 premium podcasts
2. Strategic Leadership Integration
As part of the agreement:
Andrew Goldsmith, current CEO of Adelicious, will become President of the UK division under the Adelicious brand name.
He will join Audioboom’s executive leadership to lead business development and commercial operations.
This ensures that Adelicious retains its creative DNA while benefiting from Audioboom’s infrastructure.
3. Enhanced Monetisation and Technology for Creators
With access to Audioboom’s:
Advanced programmatic ad tech
Premium brand partnerships
Analytics and monetisation tools
Global distribution networks
Creators under Adelicious will now enjoy a significant boost in revenue opportunities and global discoverability.
CEO Statements: Mutual Respect, Shared Vision
Stuart Last, CEO of Audioboom, said:
“I have long admired Adelicious for building a best-in-class podcast network. Our platform will supercharge their growth with superior tech and monetisation tools. We share a passion for elevating British podcasting globally—together, we will make it happen.”
Andrew Goldsmith, CEO of Adelicious, added:
“Adelicious has come an incredibly long way in just five years. Partnering with Audioboom—who shares our values and ambitions—will help us deliver the best of British podcasting to a worldwide audience.”
Why This Merger Matters: The Bigger Picture
1. For Podcast Creators
Access to global markets
More monetisation options
Greater production and marketing support
2. For Advertisers
Expanded premium ad inventory
Better audience targeting
Cross-platform campaigns on a scale never before seen in UK podcasting
3. For Listeners
More diverse content
Higher production quality
Improved user experience and accessibility
The Evolution of British Podcasting: Then & Now
A 5-Year Journey in Podcast Innovation
Since 2020, the podcasting scene in the UK has transformed:
Year
Industry Milestone
2020
Adelicious launched
2021
Explosive listener growth across platforms
2022
Surge in branded podcast content
2023
Podcasts become integral to digital marketing strategies
2024
Programmatic audio ad spend hits record highs
2025
Audioboom-Adelicious merger changes the game
The Business Implications: Market Disruption or Market Domination?
This merger is expected to:
Disrupt independent podcast networks struggling with monetisation
Push traditional radio advertisers toward digital audio
Spark further consolidation within UK media and entertainment
🎧 Predicted market share for Audioboom-Adelicious in UK podcasting by end of 2026: 65%
Industry Reactions: What the Experts Are Saying
“This is not just an acquisition. It’s a signal that the UK podcasting scene has matured and is now setting the pace globally.” — Emily Ward, Digital Audio Analyst at MediaWatch UK
“Audioboom’s infrastructure + Adelicious’s creative excellence = a powerhouse.” — Tom Harris, Head of Media Innovation, PodMarket Global
Looking Ahead: What Comes Next?
1. Global Expansion Plans
With strong UK roots, the merged company is expected to:
Expand into the US, Canada, and Australia
Create original multilingual content for global audiences
Leverage AI in podcast recommendation and ad targeting
2. Enhanced User Features for Listeners
Personalised podcast feeds
Interactive episode features
Premium subscription tiers
Conclusion: A New Era for British Podcasting
This acquisition of Adelicious by Audioboom isn’t just a big business move—it’s the beginning of a new era. With unmatched scale, reach, and technology, this merger sets the stage for a reimagined audio experience that puts British podcasting on the global stage.
Whether you’re a creator, advertiser, or listener, this is one story you’ll want to keep an ear out for.
📌 Quick Facts: Audioboom x Adelicious Merger
🗓️ Deal Announced: July 16, 2025
👥 New Leadership: Andrew Goldsmith to lead UK division
🎧 Combined Listener Base: 40 million+
📈 Monthly Reach: 125 million downloads/views
🏆 Strategic Focus: Monetisation, tech growth, global audience reach
