Day by day, Podcasting started proving itself as one of the successful communication medium. Recently YouTube as one of the top leading platform in OTT space has launched a dedicated podcasting page. The page was rolled in late July and still in its grooming stage. As of now, the page is limited to US region only. This is one of the exceptional and significant step by YouTube, which is excellent news for the podcast listeners as well as podcast creators.
How to access YouTube Podcasting Page
YouTube Podcast page is not globally released. The recent released podcast page by YouTube can be accessed only US region. You can access the page by at youtube.com/podcasts or through the Explore page in your installed application. In the podcast section you can find the trending shows and channels which have good amount of subscribers. The podcast page on YouTube will also be going to helps users explore new and popular podcast episodes, shows and creators, as well as recommend podcast content,
Why YouTube rolled out Podcasting Page
Although Podcasting is standing as a grooming vertical for YouTube which is a global tech giant in mass communication intervention, but it is a clear indication that YouTube is getting more serious about podcasts primarily after Spotify entered the space with its support for video podcasts.
As per the study by the Interactive Advertising Bureau and PricewaterhouseCoopers, the entire podcast industry just passed $1 billion last year. The first tech company to enter in to the podcasting field was Apple, which launched its podcasts in 2005. After which, Spotify initiated influencers acquisition in 2019 with professional studio and tech collaborations like Joe Rogan and Alex Cooper etc. In 2021, The streamer brought in $28.8 billion for its parent company, Google. Although it’s just like a starter for YouTube but this is a clear sign of a competitive approach which will certainly attract more podcast publishers.
How to Start a Podcast Channel on YouTube
If you want to buy some microphone for your podcast, do check out the top 10 microphone which fit in to your budget.
Happy Podcasting!
