The podcasting landscape has seen a meteoric rise in recent years. As podcast listenership continues to grow, the industry has birthed influential creators who are reshaping how we consume information, entertainment, and inspiration. Following the right podcasting influencers can provide you with essential insights, new trends, and strategies to grow your podcast or simply discover great content.
In this blog, we present the Top Podcasting Influencers You Should Follow in 2024, who are paving the way for creativity, innovation, and success in the podcasting world.
Introduction
Podcasting has exploded into one of the fastest-growing mediums for content consumption, offering a unique space for creators to share their stories, expertise, and insights with global audiences. The rise of podcasting influencers—individuals whose podcasts have achieved widespread popularity and influence—has helped fuel this growth.
As we step into 2024, it’s important to stay connected with the thought leaders of the podcasting world. These individuals not only provide value through their podcasts but also shape the future of the industry. Whether you’re an aspiring podcaster or a podcast enthusiast, following these top influencers can offer invaluable lessons and inspiration.
Why You Should Follow Podcasting Influencers
1. Stay Updated with Industry Trends
Podcasting influencers are at the forefront of innovation in the industry. They often set trends that shape the direction of podcast content, delivery, and monetization strategies. By following them, you’ll always be aware of new developments in the podcasting world.
2. Learn Proven Success Strategies
These influencers have built successful podcasts from scratch and have mastered the art of audience engagement, monetization, and content creation. Their tips and insights can help you grow your own podcast, avoid common mistakes, and refine your podcasting skills.
3. Find Inspiration
Whether you’re feeling creatively stuck or looking for fresh content ideas, podcast influencers can be a huge source of inspiration. Listening to their episodes, following their journeys, and understanding their processes can reignite your passion for podcasting.
4. Build Connections in the Podcasting Community
By engaging with podcast influencers on social media, attending their events, or even being featured on their podcasts, you can build valuable connections in the podcasting community. Networking with established podcasters can open doors to new opportunities and collaborations.
Key Criteria for Choosing Influential Podcasters
When selecting the top podcasting influencers to follow, we considered the following factors:
- Popularity: Number of listeners, followers, and social media influence.
- Content Quality: Consistency and value provided in podcast episodes.
- Niche Influence: Authority in a specific genre or podcasting niche.
- Audience Engagement: Interaction with listeners, through Q&A sessions, social media, or live events.
- Innovation: Pioneering new trends or experimenting with podcast formats, marketing, or monetization strategies.
Top 10 Podcasting Influencers of 2024
Here’s a deep dive into the top podcasting influencers you need to follow in 2024. These influencers are shaping the future of podcasting with their cutting-edge content, diverse formats, and engaged communities.
1. Joe Rogan – The Joe Rogan Experience
Joe Rogan continues to be one of the most influential figures in the podcasting space. With over 11 million listeners per episode, Rogan’s podcast, The Joe Rogan Experience, remains a powerhouse in the industry. Covering a broad spectrum of topics from politics, comedy, science, and health, Rogan has the ability to bring in high-profile guests and maintain authentic, long-form conversations.
Why Follow Joe Rogan?
- Diverse Range of Topics: From MMA to neuroscience, Rogan covers almost every subject, making his podcast a must-listen for variety lovers.
- Master of Long-Form Content: Rogan’s multi-hour interviews set the standard for deep, insightful conversations.
- Podcast Innovation: He pioneered exclusive podcast deals, having signed a $100 million deal with Spotify, setting trends in podcast monetization.
2. Sarah Koenig – Serial
Sarah Koenig’s Serial revolutionized podcasting by demonstrating the power of narrative storytelling in a podcast format. Her deep investigative journalism and the gripping, serialized storytelling format helped Serial become a global phenomenon. Koenig’s influence extends beyond true crime; she’s shaped the way creators approach long-form narrative podcasting.
Why Follow Sarah Koenig?
- True Crime Expertise: For aspiring storytellers, Koenig is a masterclass in creating suspense and engagement.
- Innovative Narrative Formats: Koenig’s serialized approach has become a blueprint for countless successful podcasts.
- Impactful Storytelling: Her ability to weave investigative journalism into captivating stories is unparalleled.
3. Tim Ferriss – The Tim Ferriss Show
Tim Ferriss, a best-selling author and productivity expert, has translated his knowledge into a highly successful podcast. The Tim Ferriss Show features interviews with top performers from a wide range of fields, including business, sports, and entertainment. Ferriss is known for extracting practical, actionable advice from his guests, making his podcast a go-to resource for personal and professional development.
Why Follow Tim Ferriss?
- Actionable Insights: Each episode is packed with tips that listeners can immediately apply to their lives.
- High-Profile Guests: Ferriss interviews some of the world’s most successful individuals, providing unique insights into their habits and strategies.
- Entrepreneurial Focus: His podcast is a treasure trove for entrepreneurs looking to level up their performance.
4. Brené Brown – Unlocking Us & Dare to Lead
Brené Brown, a research professor and author, entered the podcasting world to share her insights on vulnerability, courage, and leadership. Her podcasts, Unlocking Us and Dare to Lead, focus on emotional intelligence and personal growth. Brown’s candid, heartfelt discussions resonate with audiences looking to improve their leadership skills and emotional resilience.
Why Follow Brené Brown?
- Emotional Intelligence Focus: Brown brings deep insight into how vulnerability and courage play a role in personal and professional development.
- Leadership Insights: Her podcast is a valuable resource for anyone in leadership roles.
- Personal Growth: Brown’s discussions on self-improvement and mental health make her podcast unique.
5. Guy Raz – How I Built This
Guy Raz’s How I Built This is a podcast that delves into the stories behind the most successful companies in the world. Raz’s interviews with founders and CEOs explore the challenges, failures, and breakthroughs involved in building iconic brands.
Why Follow Guy Raz?
- Entrepreneurial Insights: Raz offers behind-the-scenes looks at how businesses are built.
- Inspiring Stories: Entrepreneurs share their struggles and victories, making for motivational listening.
- Business Growth Strategies: His interviews offer practical advice for business growth and resilience.
6. Marc Maron – WTF with Marc Maron
Marc Maron’s WTF podcast is known for its raw, honest, and often hilarious interviews with celebrities, comedians, and musicians. Maron’s style is deeply personal, often delving into mental health, addiction, and creativity.
Why Follow Marc Maron?
- Authenticity: Maron’s vulnerability and honesty make his interviews stand out.
- Creative Conversations: His discussions about the creative process provide insight for artists, writers, and creators.
- Entertainment Value: Maron’s wit and humor keep listeners engaged and entertained.
7. Esther Perel – Where Should We Begin?
Renowned psychotherapist Esther Perel’s podcast, Where Should We Begin?, takes listeners inside her private therapy sessions with couples. Her insights on relationships, intimacy, and communication have captivated listeners worldwide.
Why Follow Esther Perel?
- Relationship Insights: Perel’s podcast offers deep, thought-provoking discussions on love and relationships.
- Unique Format: Her podcast provides real, unfiltered therapy sessions, offering a glimpse into couples’ dynamics.
- Emotional Depth: Perel tackles the complexities of human relationships with nuance and care.
8. Lewis Howes – The School of Greatness
Lewis Howes’ The School of Greatness is all about helping listeners achieve personal and professional excellence. His podcast covers a wide range of topics, from entrepreneurship and fitness to mindset and mental health. Howes’ motivational style makes his podcast a great resource for self-improvement.
Why Follow Lewis Howes?
- Motivational Content: Howes’ interviews and solo episodes are designed to inspire and motivate.
- Broad Range of Topics: From fitness to mental health, Howes offers something for everyone.
- Personal Development: His focus on greatness and self-improvement makes this podcast a valuable tool for growth.
9. Ashley Flowers – Crime Junkie
Ashley Flowers has become one of the biggest names in true crime podcasting with her show, Crime Junkie. Her engaging storytelling style and in-depth research have earned her a loyal following of true crime enthusiasts.
Why Follow Ashley Flowers?
- Engaging True Crime Stories: Flowers has a knack for captivating storytelling that keeps listeners on the edge of their seats.
- Strong Community Engagement: Flowers’ podcast has built a highly engaged community of true crime lovers.
- High-Quality Research: Crime Junkie episodes are thoroughly researched, making them both entertaining and informative.
10. Pat Flynn – Smart Passive Income
Pat Flynn’s Smart Passive Income podcast is a must-listen for anyone looking to build a business online. Flynn shares his personal experiences with passive income, entrepreneurship, and online marketing, offering actionable strategies for success.
Why Follow Pat Flynn?
- Online Business Expertise: Flynn is a leading voice in the passive income and online business space.
- Practical Advice: His podcast is full of step-by-step guidance for entrepreneurs.
- Digital Marketing Insights: Flynn’s episodes cover a range of topics, including podcasting, email marketing, and affiliate marketing.
Emerging Podcasting Influencers in 2024
While the aforementioned influencers have cemented their place in the podcasting world, several up-and-coming podcasters are making waves in 2024. Here are a few emerging influencers worth keeping an eye on:
- Jules Von Hep & Sarah Powell – Jules and Sarah the Podcast
- Zach Lowe – The Lowe Post
- Meghan Markle – Archetypes
- Rachel Hollis – The Rachel Hollis Podcast
- Alex Cooper – Call Her Daddy
How to Engage with These Influencers
Engaging with podcasting influencers can open doors for collaboration, networking, and personal growth. Here are a few ways to engage with them effectively:
1. Interact on Social Media
Most podcasters are highly active on social media. Follow them on platforms like Instagram, Twitter, and LinkedIn to stay updated on their latest episodes, insights, and tips.
2. Join Podcasting Communities
Many of these influencers host online communities where listeners and aspiring podcasters can connect. Join these communities to network with like-minded individuals and share your thoughts with the influencers.
3. Attend Live Events or Webinars
Many podcasting influencers host live events, workshops, or webinars. Attending these can give you a chance to learn directly from them and ask questions.
4. Leave Reviews
If you enjoy a podcast, leave a positive review on platforms like Apple Podcasts or Spotify. Influencers appreciate feedback, and it can help strengthen your relationship with them.
Key Takeaways
- Follow the top podcasting influencers of 2024 to stay updated with industry trends and find inspiration for your own podcast.
- Influencers like Joe Rogan, Sarah Koenig, and Tim Ferriss provide valuable insights into diverse topics, while newer influencers are quickly making their mark.
- Engage with influencers through social media, reviews, and podcast communities to build connections and grow your podcasting knowledge.
By keeping up with the top podcasting influencers, you can stay informed, inspired, and ahead of the curve in the ever-evolving world of podcasting.
Conclusion
Podcasting is more than just a growing medium—it’s a space where creators can share stories, inspire change, and build communities. The influencers we’ve highlighted for 2024 are not only leading the way but also providing valuable content that can help shape your podcasting journey. Whether you’re looking for podcasting tips, entrepreneurial wisdom, or simply great content, following these influencers is sure to enrich your podcasting experience.
