The Growing Popularity of Podcasts and Podcasting in India

As the popularity of podcasts and podcasting continues to rise in India, a growing number of audio OTT platforms are emerging to meet the demand. With an expected 120 million monthly active users by 2022, Indian podcasts are quickly becoming a major player in the global podcasting industry. Discover the key players, trends, and challenges in this emerging market.

What does a Podcast Mean? Understanding the Basics

A podcast is a digital audio file that is made available on the internet for download or streaming. Unlike traditional radio broadcasts, podcasts are typically produced independently, meaning that creators have more control over the content they produce. As the popularity of podcasts continues to grow, many individuals and organizations are turning to podcasting as a way to reach new audiences and engage with existing ones.