Green Flags Podcast: Engaging Gen Z in Fun Sustainability Challenges

In an innovative approach to raising awareness about climate change, global sportswear brand PUMA has unveiled a new podcast series titled “Green Flags.” This five-part video podcast series is designed to inspire and educate Gen Z listeners on the impact of their daily choices on the environment. Hosted by a dynamic trio of sustainability advocates, the podcast incorporates entertaining challenges and actionable insights into sustainability, making it an engaging platform for young audiences.

Podcast cover art of Green Flags Podcast Series

Contents hide

1 What Is “Green Flags”?

1.1 Meet the Hosts

2 Playful Challenges with a Serious Mission

2.1 What’s in Store? A Sneak Peek into Upcoming Episodes

3 PUMA’s Commitment to Sustainability

3.1 Anne-Laure Descours, Chief Sourcing Officer at PUMA, explains:

4 Why This Matters for Gen Z

4.1 What the Hosts Say

5 Where to Watch and Listen

6 Key Takeaways from Green Flags

What Is “Green Flags”?

“Green Flags” is a groundbreaking podcast series aimed at simplifying complex sustainability topics for younger audiences. By combining humor, actionable advice, and competitive spirit, the podcast serves as both an educational tool and an entertainment source.

Meet the Hosts

Maya Le Tissier – Captain of Manchester United Women’s Team and Lioness, bringing her sportsmanship and passion for change to the show.
Oli Bromfield – A fashion and lifestyle guru known for advocating sustainable living.
Moses Duckrell – Pro-footballer turned content creator with a knack for inspiring impactful action.

These hosts team up to tackle sustainability challenges in weekly episodes, showcasing that small changes in daily habits can lead to significant positive environmental outcomes.

Playful Challenges with a Serious Mission

Each episode sees the hosts facing fun yet educational sustainability tasks presented by PUMA. The goal? To win weekly green flags by performing the best in each challenge.

What’s in Store? A Sneak Peek into Upcoming Episodes

Carbon Emissions
- Explore the environmental cost of everyday activities, like breakfast choices or commuting habits.
- Key takeaway: Understand how small, mindful actions can reduce your carbon footprint.
RE:HACKS
- The hosts breathe new life into old outfits and accessories, learning sustainable fashion hacks that help divert waste from landfills.
- Challenge focus: Creativity in repair and reuse.
Leather vs. Leather Alternatives
- Debate the sustainability of traditional leather versus its alternatives.
- Outcome: A nuanced understanding of material choices.
Renewable Energy
- The studio transforms into a science lab! The hosts experiment with unconventional energy-generation methods, from static bikes to solar panels and even potato batteries.
- Goal: Highlight the importance of renewable energy in tackling the climate crisis.
RE:FIBRE
- In the finale, the hosts showcase upcycled outfits crafted from waste materials.
- Crowning moment: The winner of the Green Flags Trophy is revealed, showcasing how circular textile production works.

PUMA’s Commitment to Sustainability

Green Flags reflects PUMA’s larger sustainability mission, including its 10FOR25 goals and Vision2030 commitments. These initiatives emphasize transparency and long-term accountability in environmental and social sustainability.

Anne-Laure Descours, Chief Sourcing Officer at PUMA, explains:

“The climate crisis can seem overwhelming, but everyone has the power to make better choices for the planet. Through initiatives like Green Flags, we hope to inspire collective action and awareness among the next generation.”

Why This Matters for Gen Z

Gen Z is not just the most digitally connected generation but also the most environmentally conscious. By presenting sustainability topics through relatable challenges and an interactive format, Green Flags makes eco-awareness accessible and fun.

What the Hosts Say

Oli Bromfield expressed his enthusiasm for the podcast:

“I’m thrilled to be part of Green Flags. It’s exciting to work with my co-hosts to tackle these challenges and learn how small actions can help combat climate change.”

Where to Watch and Listen

You can catch Green Flags on YouTube and all major podcast platforms. The video format ensures a visually engaging experience, while the accessibility of audio platforms makes it easy to tune in on the go.

Key Takeaways from Green Flags

Small, everyday actions can collectively create a significant environmental impact.
Understanding sustainability doesn’t have to be boring; it can be engaging and fun.
Transparency and education are vital for creating meaningful change.