In a groundbreaking move for podcast advertising, Frequency has unveiled its Premium Publisher Network (PPN), offering an innovative monetization channel for host-read ads. The new platform is set to revolutionize the podcast industry by providing curated inventory across top creator networks, seamlessly integrating workflow automation with a cutting-edge inventory reservation system.
With this launch, Frequency aims to streamline the process of vetting, booking, and producing host-read ads, eliminating the reliance on traditional VAST tags and connecting directly to publisher operations. The result? A smoother, more efficient ad management experience for podcast networks and advertisers alike.
Key Features of the Frequency Premium Publisher Network
- End-to-End Workflow Automation: A fully integrated system that automates ad placements and inventory management.
- Direct Publisher Connectivity: No need for VAST tags—publishers can manage ads across multiple platforms directly.
- Support for Multiple Ad Formats: Works seamlessly with dynamically inserted podcast ads, YouTube-embedded ads, and other digital ad formats.
- Higher CPM Opportunities: Unfilled inventory can now generate higher revenue through host-read ad opportunities.
- Expanded Advertiser Access: Brands can now leverage high-quality, host-read sponsorship opportunities at scale.
Why This Matters for the Podcast Industry
1. Simplifying the Host-Read Ad Process
Traditionally, host-read podcast ads have been difficult to scale due to fragmentation in the podcast ecosystem. Frequency’s new automation tools will now enable advertisers to efficiently book and deploy host-read ads across various networks, maximizing revenue potential while maintaining authenticity.
