In the ever-evolving world of audio content, podcasting has emerged as a powerful medium for storytelling, education, and entertainment. Recognizing the need to foster diverse voices and innovative ideas, BBC Sounds launched its Audio Lab initiative in 2022. This program aims to nurture up-and-coming audio creators, providing them with the tools, skills, and platforms to transform their ideas into impactful podcasts. The latest cohort of creators chosen for the BBC Sounds Audio Lab represents a rich tapestry of backgrounds and perspectives, each bringing a unique voice to the podcasting landscape.
What is BBC Sounds Audio Lab
The Audio Lab was born out of a desire to support new and underrepresented voices in the podcasting industry. Since its inception, the program has become a beacon for emerging audio creators, offering a comprehensive professional acceleration program that goes beyond traditional training. The initiative focuses on building confidence, enhancing writing and recording skills, improving performance, and mastering promotional strategies. The success of the program is evident, with alumni securing prestigious awards and nominations, including an ARIA Gold Award for Best New Podcast and multiple nominations at the British Podcast Awards.
Meet the 2024 Cohort: Innovators and Storytellers
The latest group of creators selected for the BBC Sounds Audio Lab is a testament to the program’s commitment to diversity and innovation. These four individuals were chosen from hundreds of applicants, each bringing a unique perspective and a compelling podcast idea. Let’s take a closer look at these talented creators and their exciting projects.
1. Hugh Sheehan: Exploring LGBTQ+ Legal History
Background:
Hugh Sheehan, an audio producer and musician/composer from Birmingham, has made a name for himself by exploring complex themes of gender, sexuality, desire, and identity. His work often delves into the intersection of these themes with societal norms and radicalism.
Project:
Hugh’s podcast, produced in collaboration with London Reduced Listening, will shine a light on lesser-known legal cases and legislation that have significantly impacted the LGBTQ+ community in the UK. By chronicling these legal battles and the surrounding events, the podcast will not only document history but also explore the ongoing struggle for queer liberation.
2. Meg Elliot: The Intersection of Folklore and Identity
Background:
Meg Elliot is a multifaceted creative—a writer, zine-maker, and mountain biker from Shropshire. Her passion for storytelling, coupled with a deep interest in folklore and the relationship between memory and landscapes, drives her work.
Project:
Meg’s podcast, produced in partnership with Cardiff Overcoat Media, taps into the resurgence of interest in ancient history and folk traditions. The series will explore how these elements shape our identities and connect us to the landscapes we inhabit. This podcast promises to be a captivating blend of history, culture, and personal reflection.
3. Mia Thornton: The Impact of Black Culture on Music
Background:
Mia Thornton is a creative producer based in Liverpool with a fervent passion for storytelling and a dedication to amplifying black voices. Her work often focuses on the intersection of culture, history, and social justice.
Project:
Mia’s podcast, produced in collaboration with Manchester Reform Radio, will delve into the profound influence of black culture on various music genres. The series will feature archival content, explore pivotal historical moments, and include interviews with industry experts, musicians, and cultural commentators. Through this podcast, Mia aims to highlight the global impact of black culture on the music industry.
4. Jay Behrouzi-Sneade: A Culinary Journey Through Heritage
Background:
Jay Behrouzi-Sneade is a Filipino-Iranian journalist with a rich multicultural background. Growing up in the United Arab Emirates, food was a central part of her family life, with global cuisine often taking center stage at home.
Project:
Jay’s podcast, produced in collaboration with BBC Audio North, will be a food-science documentary that reconnects her with her heritage. Each episode will explore a different chemical principle through the lens of Filipino recipes, blending culinary exploration with scientific insight. This podcast will also touch on the broader British-Filipino experience, offering listeners a rich and diverse auditory feast.
The Impact of BBC Sounds Audio Lab
The Audio Lab is more than just a training program; it is a launchpad for new voices in the audio industry. By pairing creators with some of the UK’s best audio producers, the program ensures that these voices are not only heard but are also elevated to their fullest potential. The success of previous cohorts is a testament to the effectiveness of this approach. Alumni have gone on to achieve significant recognition, both in the UK and internationally, proving that the Audio Lab is a crucial stepping stone for emerging talent.
A Broader Commitment to Diversity and Inclusion
In addition to supporting individual creators, the BBC Sounds Audio Lab has also partnered with Multitrack, a charity dedicated to promoting diversity, equity, and inclusion in the audio industry. This partnership includes sponsoring a 12-week Fellowship program, which provides full-time paid placements for 14 individuals, along with three additional part-time placements for producers outside of London. The partnership also funds two commissions for BBC Sounds, further expanding opportunities for diverse voices in the audio space.
Khaliq Meer’s Vision for the Future
Khaliq Meer, the Audio Lab Commissioning Executive, expressed his excitement for the new cohort, stating, “It’s thrilling to be at the starting line again with a new cohort of fresh talent—poised for a development experience like no other. We’ve teamed them up with some of the UK’s very best audio producers so they can be led and supported to realize their creatively ambitious ideas whilst growing their skillsets on the job.”
Meer’s vision for the Audio Lab is clear: to continue fostering diverse voices and innovative ideas in podcasting, ensuring that these creators have the support and resources they need to succeed. The program’s success is a testament to this vision, with each new cohort pushing the boundaries of what podcasting can achieve.
A Bright Future for Audio Creators
The BBC Sounds Audio Lab is a shining example of how institutions can support and elevate emerging talent, particularly from underrepresented backgrounds. By providing a platform for these voices to be heard, the Audio Lab is not only enriching the podcasting landscape but also contributing to a more diverse and inclusive audio industry.
As the latest cohort embarks on their creative journey, they carry with them the hopes and expectations of a community eager to hear new stories and perspectives. With the support of the BBC Sounds Audio Lab and their production partners, these creators are well on their way to making a significant impact in the world of podcasting.
The future of podcasting is bright, and programs like the BBC Sounds Audio Lab are ensuring that it remains a space where diverse voices can thrive and where innovative ideas can flourish.
Join the Journey
Stay tuned for the release of these exciting new podcasts by following BBC Sounds on your favorite podcast platform. Don’t miss the chance to experience the creativity and passion of the next generation of audio creators. For more information on the Audio Lab and how to get involved, visit the official BBC Sounds website.
