Audacy Expands CBS Podcast Partnership | New Sales & Distribution Dealv

In a major expansion move, Audacy has broadened its exclusive, multi-year sales and distribution partnership with CBS, now incorporating CBS Entertainment, CBS Media Ventures, CBS News, and CBS Studios podcast slates. This latest development significantly enhances Audacy’s position in the podcasting industry by adding a diverse range of premium content to its already extensive portfolio.

Audacy Podcasts and PAVE Studios partnership announcement graphic.

Contents hide

1 Where to Listen: Availability Across Platforms

2 CBS News & Entertainment: A Powerhouse in Podcasting

3 Building on CBS Sports’ Success

4 A Win for Advertisers: New Monetization Opportunities

4.1 Why This Matters for Advertisers:

5 The Future of Podcasting: Audacy’s Vision

5.1 Key Takeaways from the Audacy-CBS Deal:

6 Conclusion: A Game-Changer for Podcasting

Where to Listen: Availability Across Platforms

Listeners can access these compelling CBS podcasts on the Audacy app as well as on all major podcast streaming platforms, ensuring a broad reach across diverse audiences. The partnership brings an extensive collection of 39 podcast titles spanning multiple genres, further cementing CBS’s influence in the digital audio landscape.

CBS News & Entertainment: A Powerhouse in Podcasting

Audacy’s partnership with CBS strengthens its offerings in the news, true crime, reality TV, and late-night show segments, among others. With iconic franchises and new launches under its belt, CBS continues to be a dominant force in digital storytelling.

Key highlights of CBS’s podcast portfolio include:

News & Investigative Journalism – In-depth reporting from CBS News’ acclaimed correspondents.
True Crime Stories – Compelling, real-life investigative content.
Entertainment & Reality TV – Insights into pop culture and celebrity-driven content.
Late Night Show Exclusives – Behind-the-scenes access and engaging conversations from popular talk shows.

Building on CBS Sports’ Success

Audacy has been the exclusive ad sales and distribution partner for CBS Sports podcasts since 2022. The CBS Sports network, known for its comprehensive coverage and multi-platform accessibility, is one of the largest in the industry, offering top-tier sports commentary, analysis, and insider content.

J.D. Crowley, Chief Digital Officer and President of Podcast & Streaming at Audacy, shared his enthusiasm about the expansion, stating:

“CBS Sports has been a thriving part of our business, and we are thrilled to expand our partnership to include CBS’ storied news and entertainment slate. This stellar lineup of talent and podcasts offers a compelling slate of premium content and new scaled opportunities for our advertising partners.”

A Win for Advertisers: New Monetization Opportunities

With this expanded partnership, advertisers will gain access to a larger and more engaged audience across multiple high-profile podcast genres. This collaboration allows brands to connect with listeners through premium, targeted advertising opportunities, leveraging Audacy’s robust ad technology and deep industry expertise.

Why This Matters for Advertisers:

Expanded Reach – Access to a wider audience across diverse content categories.
Enhanced Targeting – Data-driven ad placements for maximized engagement.
Premium Content Association – Align brands with high-quality, credible CBS content.

The Future of Podcasting: Audacy’s Vision

This move aligns with Audacy’s broader vision to dominate the digital audio space by expanding premium podcast content, enhancing distribution networks, and offering advertisers new avenues for engagement. With podcast consumption on the rise, this strengthened alliance positions Audacy as a leading force in the next-generation audio advertising landscape.

Key Takeaways from the Audacy-CBS Deal:

✅ Expanded partnership now includes CBS Entertainment, CBS Media Ventures, CBS News, and CBS Studios.
✅ Access to 39 premium podcast titles across multiple genres.
✅ Exclusive distribution and ad sales rights strengthen Audacy’s market position.
✅ Advertisers benefit from premium content and targeted reach.
✅ CBS Sports’ successful partnership extends into news and entertainment podcasts.

Conclusion: A Game-Changer for Podcasting

The Audacy-CBS collaboration signifies a major step forward in the evolution of podcasting, benefiting content creators, advertisers, and listeners alike. By leveraging CBS’s premium content and Audacy’s powerful distribution network, this partnership sets the stage for the future of audio storytelling and digital advertising.