In a world that often misunderstands neurodivergent individuals, Ben Branson, the founder of Seedlip Drinks, is making significant strides through his groundbreaking podcast, “The Hidden 20%”. This podcast aims to create a supportive platform where neurodivergent people can share their experiences and insights, breaking the cycle of shame and silence that has historically surrounded this community.
Understanding Neurodivergence: A Personal Journey
Ben’s passion for this cause stems from his own life-changing diagnosis of Autism and ADHD at the age of 41. After years of feeling isolated and misunderstood, receiving this diagnosis was a pivotal moment for Ben, providing clarity to many of his lifelong questions. His personal journey reflects the experiences of millions of neurodivergent individuals worldwide, as over 1.6 billion people are estimated to be neurodivergent. However, despite this staggering number, stigma and shame remain prevalent, hindering conversations and understanding around neurodivergence.
The Mission of “The Hidden 20%”
A Media-Led Charity Initiative
“The Hidden 20%” isn’t just a podcast; it’s a media-led charity focused on changing perceptions and improving the lives of neurodivergent individuals. Launched in January 2024, the podcast has quickly gained recognition, winning the Gold Award in the Interview category at the British Podcast Awards. Through candid discussions and engaging storytelling, Ben aims to foster a deeper understanding of neurodivergence and its impacts on various aspects of life, including relationships, careers, and creativity.
Conversations That Matter
Each episode features neurodivergent creatives, entrepreneurs, and experts, offering diverse perspectives and insights. The podcast format encourages honest dialogue, allowing guests to share their stories and discuss how neurodivergent thinking shapes their lives.
Highlighted Episodes: Voices of Experience
Kit Harington: A Groundbreaking Interview
One of the standout moments of the podcast came from actor Kit Harington, who opened up about his ADHD diagnosis during his first-ever podcast interview. Speaking candidly about his journey through rehab and the challenges of living with ADHD, Harington’s story resonated with many listeners, demonstrating the importance of sharing personal experiences.
Heston Blumenthal: A Culinary Perspective on Bipolar Disorder
In another compelling episode, celebrity chef Heston Blumenthal discussed his experiences with bipolar disorder. He shared insights into how his condition has influenced his creative process in the kitchen and the importance of recognizing mental health in the culinary industry. Blumenthal’s candidness sheds light on the often-hidden struggles faced by those in high-pressure professions.
Lottie Moss: The Fashion Industry’s Dark Side
Model and influencer Lottie Moss also featured on the podcast, revealing the darker aspects of the fashion industry and her experiences with ADHD medication. Her openness about the pressures of the industry and the challenges of managing neurodivergence provides a critical perspective on the intersection of mental health and fashion.
Georgia Steel: Celebrating Dyslexia Awareness Week
In a timely episode coinciding with Dyslexia Awareness Week, model and influencer Georgia Steel shared her journey with dyslexia, diagnosed at 15. She discussed the hurdles she faced growing up and the impact her neurodivergence had during her time on Love Island. Georgia also provided practical coping strategies that have helped her thrive, offering valuable insights for those navigating similar challenges.
The Importance of Representation and Awareness
Creating Safe Spaces for Discussion
Through “The Hidden 20%,” Ben Branson is fostering safe spaces for neurodivergent individuals to discuss their experiences openly. This podcast addresses critical issues surrounding mental health and neurodivergence, promoting understanding and acceptance within society.
Impacting Lives Through Education and Awareness
By sharing these powerful stories, “The Hidden 20%” aims to educate listeners about the unique strengths and challenges faced by neurodivergent individuals. Ben’s commitment to breaking down barriers is paving the way for a future where neurodivergent voices are celebrated rather than marginalized.
Conclusion: A Call to Action
“The Hidden 20%” represents a vital step toward changing the narrative around neurodivergence. As Ben Branson continues to amplify the voices of neurodivergent individuals, he is inspiring a new generation to embrace their differences and advocate for inclusivity. The podcast serves as a reminder that understanding and acceptance are crucial in creating a more compassionate world.
Tune In: Where to Listen
New episodes of “The Hidden 20%” are released weekly and can be found on all major podcast platforms. Whether you’re neurodivergent or simply interested in understanding more about this important topic, Ben’s conversations offer insights and inspiration for all listeners.
