In a move that is set to enhance its reach and influence, the award-winning football podcast and YouTube channel, Undr the Cosh, has signed an exclusive partnership deal with Sport Social Podcast Network. The deal will see Sport Social become the exclusive advertising sales partner for Undr the Cosh, providing a range of services including advertising deals for its YouTube, social channels, and live shows. Additionally, Sport Social will help the show engage new listeners through targeted marketing campaigns across its network and radio advertising.
Expanding Horizons: What the Partnership Means for Undr the Cosh
Undr the Cosh, which launched in 2018, has garnered a loyal fan base with its unique blend of football insights and engaging content. Regularly ranking in the top 10 of podcast charts, the show has become a staple for football fans seeking a fresh perspective on the sport.
The podcast is hosted by Chris Brown ‘Browny’ and Jon Parkin, both of whom boast impressive football careers with over 800 professional games and more than 50 goals between them. They are joined by award-winning writer and comedian Chris Brown ‘Chris,’ who adds a witty and entertaining edge to the discussions.
The partnership with Sport Social Podcast Network is a strategic move for Undr the Cosh as it looks to capitalize on the growing trend of brands turning to podcasts to reach highly engaged audiences. Sport Social will leverage its expertise in sports podcasting to secure tailored advertising deals and support the show’s growth through marketing efforts.
Why This Partnership Matters: The Rise of Sports Podcasting
The podcasting industry, particularly in the sports genre, has seen significant growth in recent years. Brands are increasingly recognizing the value of podcasting as a platform to reach specific demographics. A recent report by SiriusXM Media, GroupM, and Edison Research highlighted that sports fans consume an average of six hours of audio content daily, making them a prime target for advertisers.
Stefan Doyle, Head of Sport Social, expressed his enthusiasm for the partnership, stating, “Undr the Cosh is a fantastic example of the power that sports content outside of mainstream coverage can have over fans. They’ve developed a real cult following since their debut in 2018, demonstrative of the loyalty and passion this kind of intimate content can inspire. These are exactly the type of shows that we love to work with, and support with tailored and highly effective brand partnerships.”
This partnership is expected to further solidify Undr the Cosh’s position as a leading football podcast while also providing new opportunities for growth and expansion.
Insights from the Hosts: What Undr the Cosh Aims to Achieve
Chris Brown ‘Browny’, co-host of Undr the Cosh, shared his excitement about the new partnership, saying, “Joining Sport Social feels like a great match for us, especially because of their expertise and passion for sports podcasting and connecting with sports fans. We have an incredible audience of loyal and passionate listeners, and it’s crucial for us to keep delivering content that resonates with them, including any advertising or marketing efforts. We are really excited to see the opportunities that partnering with Sport Social will bring!”
The hosts of Undr the Cosh are confident that this partnership will not only help them maintain their current audience but also attract new listeners who are looking for insightful, entertaining, and high-quality football content.
A Strategic Move: How Sport Social Plans to Elevate Undr the Cosh
Sport Social Podcast Network, known for its expertise in sports podcasting, is set to provide Undr the Cosh with the tools and support needed to elevate its brand. By focusing on targeted advertising and marketing campaigns, Sport Social aims to expand Undr the Cosh’s reach, allowing the podcast to tap into new listener demographics and increase its influence in the sports podcasting space.
The partnership is a testament to the growing importance of podcasting as a medium for brands to connect with engaged audiences. With Sport Social’s backing, Undr the Cosh is poised to continue its upward trajectory, solidifying its status as a must-listen podcast for football enthusiasts.
Conclusion: The Future Looks Bright for Undr the Cosh
As Undr the Cosh embarks on this new journey with Sport Social Podcast Network, the future looks promising. The partnership is expected to bring about new opportunities for growth, increased listener engagement, and enhanced advertising potential. With the support of Sport Social, Undr the Cosh is well-positioned to continue its success and remain a dominant force in the world of sports podcasting.
This partnership not only highlights the increasing value of podcasting as a medium but also underscores the potential for niche content to capture and retain a dedicated audience. Undr the Cosh’s collaboration with Sport Social is a prime example of how strategic partnerships can drive growth and success in the ever-evolving digital media landscape.
