UK podcasting

Podcasting Emerges as a Leading Advertising Medium: New Insights from Acast and Nielsen

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podcast listening trends and advertising effectiveness based on data from Acast and Nielsen

Explore how podcasting has become a dominant advertising force, outpacing traditional media with recent data from Acast and Nielsen. Discover the reasons behind its rise and the unique effectiveness of podcast ads.

BBC Sounds Audio Lab: Elevating Diverse Voices in Podcasting

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What is BBC Sounds Audio Lab

Meet the new voices set to revolutionize podcasting through the BBC Sounds Audio Lab. From exploring LGBTQ+ legal history to uncovering the influence of black culture on music, these four creators are ready to bring fresh perspectives and captivating stories to the podcasting world. Discover how the BBC Sounds Audio Lab is shaping the future of audio storytelling.

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