DAX US teams up with DISQO to bring advanced brand lift measurement to audio advertising, helping marketers track awareness, consideration, and performance outcomes across podcasts and streaming platforms.
Podcast advertising closed the year on a strong note as eight of the top ten advertisers increased their spending in December, led by Amazon and surprise entrant Aura Frames, according to Podscribe.
LiveOne has renewed and expanded its long-running partnership with DAX US, strengthening its position in the programmatic audio market and unlocking new in-car advertising opportunities across the United States.
Audion and RedCircle have formed a powerful new partnership designed to streamline cross-market podcast advertising and expand monetisation opportunities for creators across Europe and the United States. The collaboration introduces plug-and-play integration, premium inventory expansion, and global programmatic advertising capabilities — marking a new era for international audio commerce.
Podcasting is no longer a youth-led medium. Edison Research’s Q3 2025 Share of Ear report shows explosive growth among listeners aged 35–64, pushing podcasting into true mass-market territory. Here’s how the aging audience is transforming the audio landscape.
Adwanted UK has launched digital audio trading within J-ET, uniting linear and digital advertising under one system. Supported by Global and Bauer, this breakthrough marks a new era for integrated audio campaigns and transparent ad trading.
Tennis legends Serena and Venus Williams launch “Stockton Street,” a powerful new podcast exploring their journey, resilience, and culture – with FWD Network as the exclusive ad sales partner.
Audacy has partnered with Southern Cross Austereo to distribute its podcasts and streaming radio stations in Australia via the LiSTNR app, offering new opportunities for listeners and advertisers.
Discover how Amazon Ads and SiriusXM Media’s new partnership allows advertisers to leverage premium audio content on Pandora, SoundCloud, and more with Amazon DSP.
PRX introduces Dovetail Spots, a new feature enabling seamless cross-promotion between public radio podcasts, boosting audience growth and ad revenue.
Adopter Media urges mandatory labeling of AI-generated podcasts to safeguard audience trust, improve discoverability, and protect programmatic advertising. Learn about industry recommendations and ethical standards.
Audioboom surpasses $325M in payouts to over 8,000 creators, doubling video podcast revenue in 2025. Learn how this milestone is shaping the future of podcasting.