Sir Bradley Wiggins Launches “Café Aficionado” Cycling Podcast

Cycling hero Sir Bradley Wiggins is back—this time not on two wheels, but behind the microphone. On 24 June 2025, he co-hosts Café Aficionado, a brand-new podcast produced by Atomized Studios and hosted on the Sport Social Podcast Network. Serving as a cozy, behind-the-scenes café for cycling fans, the show aims to blend nostalgia, insider insights, and legendary guest appearances.

Through in-depth discussions about road-racing culture, the podcast offers both seasoned cyclists and casual fans an intimate look at the sport’s most cherished events.

Logo of “Café Aficionado” podcast featuring Sir Bradley Wiggins holding a microphone amid cycling memorabilia.

Why “Café Aficionado” Should Be on Every Cyclist’s Radar

1. Authentic Hosts with Real Chemistry

  • Sir Bradley Wiggins: Britain’s most decorated cyclist, whose career spans Olympic glory, Grand Tour wins, and transformative influence on UK cycling culture.
  • Graham Willgoss: Acclaimed cycling journalist and broadcaster; more than a co-host, he’s a longtime friend of Bradley’s, bringing wit, journalistic rigor, and shared memories.

These two voices set the tone for a show that feels like dropping into your favourite bike-shop café on race morning—relaxed, insider-fueled, and deeply knowledgeable.

2. A Vault of Cycling Legends

Listeners can look forward to candid, often untold tales from cycling giants, with confirmed guests including:

3. Iconic Race Coverage & Unforgettable Stories

Each episode explores the history, drama, and rise of elite races:

Expect deep dives that go beyond surface-level “race highlights”—unpacking strategies, controversies, personal challenges, and the culture around each event.

4. A Blend of Education and Entertainment


Episode 1 & 2: Launching on 24 June

Featuring Geraint Thomas and Chris Sidwells


Episode Structure: What to Expect Each Week

1. Behind-the-Scenes Race Insights

2. Fiery Anecdotes

3. History Lessons

4. Host Dialogues & Fresh Perspective


Weekly Release Schedule: Coffee Break Rides


Hear It from the Hosts

Wiggins Says:

“I’m excited to be back behind the mic … re‑discovering my love for the sport that gave me everything … unearthing stories we’ve never heard before.”

Willgoss Adds:

“Think of our new podcast as if you were stopping at your favourite cycling café … sharing stories and having a giggle … only you can do it with us alongside some of the greatest riders … Get the flat whites in.”

Their combined tone is:


Networks & Producers

This alignment keeps the podcast both sharp in quality and broad in its audience reach.


Why This Matters for Cycling Fans

A. Legends Telling Their Own Stories

Cycling documentaries and articles only tell part of the story. Café Aficionado gives the floor to the athletes themselves—stories from within that breathe authenticity.

B. Context for Iconic Moments

Listeners gain a richer understanding of why certain victories resonate—and how mind, body, gear, and tactics came together in perfect storms.

C. Connecting Generations

From Tom Simpson’s tragic 1967 ventoux finish to modern British champions, the podcast connects cycling’s past, present, and future.


Ideal Listener Profile

Who should press play?

Bottom line: Café Aficionado appeals to anyone curious about why cycling captivates—and how it shaped the men and women at its centre.


How to Tune In

Subscribe now to get future episodes every Tuesday starting 1 July 2025.


What Sets It Apart from Other Cycling Podcasts?

FeatureCafé AficionadoOther Cycling Podcasts
Hosted by a sporting icon✅ Sir Bradley WigginsRare
Journalist co-host✅ Graham WillgossVariable
Legendary guest list✅ Froome, Thomas, Cavendish, YorkOften less star-studded
Race-focused storytelling✅ Deep dives into TdF, Giro, VueltaBroader/no themed focus
Blend of history + humour✅ YesVaries
High-quality production✅ Atomized StudiosVaries

Behind the Name: What Is a “Café Aficionado”?

Think of it as your peloton-worthy chat-over-coffee… but with voice-over expertise and racing pedigree.


What to Watch for in Future Episodes

Upcoming guests could include:

Plus, expect episodes tied to live races (July—Tour de France; May—Giro; August—Vuelta), offering timely commentary and fresh stories.


Top 5 Reasons You Need to Subscribe Today

  1. Insider Access – stories you won’t read in race reports
  2. Expert Hosts – Wiggins’ athlete lens; Willgoss’s narrative pick
  3. Legendary Guests – personal connections -> candid interviews
  4. Cultural Context – deeper appreciation for cycling’s traditions
  5. Polished Production – studio-quality audio by Atomized

⏰ Launch Timeline (June–July 2025)


Connect and Engage


Your Next Steps


Final Thoughts

Sir Bradley Wiggins has always found success through curiosity, grit, and a storyteller’s instinct. By translating that same energy into Café Aficionado, he invites us all into a shared space: where every climb, sprint, and boardroom tactic becomes part of a richer narrative.

So grab your coffee, your bike gloves, or your favourite headset—and settle in for what promises to be the most intimate cycling podcast of the season.

Leave a Reply

Your email address will not be published. Required fields are marked *

error: Content is protected !!