International Podcast Alliance Launches | Global Collaboration for Podcasters
The podcasting world is taking a giant leap toward global collaboration. The newly established International Podcast Alliance (IPA) brings together professional organizations, publishers, and producers from across multiple countries, aiming to create a unified platform for dialogue, shared learning, and industry-wide advocacy.
This groundbreaking initiative represents a major milestone for independent producers, who now have a global forum to amplify their voice and drive structural changes in the rapidly growing podcast sector.
The Birth of the International Podcast Alliance
The IPA emerged from a strategic partnership between France’s PIA (Syndicat des Producteurs Professionnels et Indépendants de l’Audio) and the UK’s AudioUK, two leading professional organizations in the European audio landscape.
Together, they envisioned a platform to:
Strengthen international dialogue among podcast producers and publishers
Share market insights and industry trends
Address common challenges affecting creators, such as legal recognition, fair revenue sharing, and access to funding
Founding Members and Global Reach
The alliance is already truly international, with founding members including:
PIA (France) – Syndicat des Producteurs Professionnels et Indépendants de l’Audio
AudioUK (United Kingdom)
Podd- och radioproduktionsbolagen (Sweden) – representing podcast and radio production companies
ABIQ (Canada) – Association du Balado Indépendant du Québec
Collectif des producteurs et des productrices belges francophones (Belgium)
These organizations are committed to collaboration in areas like:
Benchmarking industry standards
Sharing best practices for production and monetization
Advocacy at national and international levels
IPA’s Mission: Fair, Sustainable, and International Podcasting
The International Podcast Alliance is not just a network; it is a strategic voice for the global podcast industry. Its key goals include:
Promoting Fair Platform Practices: Ensuring producers receive equitable revenue from major streaming platforms.
Legal Recognition: Advocating for independent creators to gain formal recognition within national and international law.
Supporting Public Funding Access: Helping creators secure grants and subsidies for content creation.
Strengthening International Dialogue: Hosting global forums to address shared challenges and identify collaborative solutions.
“The podcast is a global phenomenon, growing everywhere with the same creative energy and the same structural challenges from the lack of legal status to the absence of fair value sharing,” says Katia Sanerot, President of PIA. “Some answers will be found locally, but many of tomorrow’s solutions will have to be built together, at an international level.”
Leadership Voices: Driving Collaboration
Chloe Straw, CEO of AudioUK, emphasized the importance of global teamwork:
“Collaboration is one of the key drivers of growth in the podcast and audio industry. It’s exciting to see us come together as a global alliance to grow this fantastic sector by sharing expertise, championing best practice, and driving innovation.”
By pooling resources and insights, the IPA aims to empower creators worldwide, particularly independent producers who often operate without institutional support.
Structure and Activities of the IPA
To maintain both global engagement and local independence, the IPA has planned a series of initiatives:
Quarterly Virtual Meetings: Focused on strategy, working methods, and joint initiatives.
Annual In-Person Gatherings: Hosted in different member countries to facilitate direct networking and collaboration.
Open Membership Call: Extending invitations to other nonprofit podcast organizations worldwide.
The first official virtual meeting is scheduled for 17 November 2025 at 15:00 CET, where founding members will establish priorities and coordinate upcoming projects.
Why the IPA Matters for Independent Creators
Podcasting is no longer confined by borders. With millions of listeners worldwide, independent producers face unique challenges:
Unequal revenue distribution from major platforms
Difficulty accessing international markets
Limited legal protections and recognition in certain countries
The IPA provides a collective voice, enabling creators to influence global policy, negotiate fair practices, and promote a diverse, sustainable, and inclusive podcast ecosystem.
The Future of Global Podcasting
The International Podcast Alliance is a vision for a united industry. By fostering cross-border collaboration, the IPA aims to:
Strengthen the voice of independent creators
Encourage innovation in content creation and distribution
Ensure fair treatment for producers in digital marketplaces
Build a long-term, sustainable infrastructure for the global podcast sector
As podcasting continues its explosive growth, this alliance may prove to be one of the most influential developments in the industry in recent years.
