British Podcast Awards 2025 Voting Now Open – Cast Your Vote for Listeners’ Choice

The countdown to one of the most anticipated moments in the British podcasting calendar has officially begun. The British Podcast Awards 2025 (BPAs) has flung open the digital voting booths for its coveted Listeners’ Choice Award — the only category that puts the power entirely in the hands of UK podcast fans.

Podcast cover art for the British Podcast Awards 2025 Listeners’ Choice category – Voting open now — Image of the 2024 British Podcast Awards event, showcasing the awards ceremony, presenters, and winners celebrating their achievements in podcasting.

Whether you’re a casual listener or a podcast superfan, now is the time to support your favorite voices, storytellers, and sonic experiences. From comedy and true crime to mental health and music, any UK-centric podcast available on Apple Podcasts since June 1, 2025, is eligible to compete for this people’s crown.

Table of Contents

🏆 What is the Listeners’ Choice Award?

Unlike jury-decided categories, the Listeners’ Choice Award is fueled purely by public votes. It exists to recognize the podcasts that have built passionate communities — shows that don’t just attract audiences but inspire loyalty, laughter, tears, and endless replays.

Key Highlights:

The only audience-voted category at the BPAs
Open to all UK-based or UK-focused podcasts, whether or not they entered other categories
Available for podcasts listed on Apple Podcasts from June 1, 2025

🔁 A Look Back: Winners Who Ruled the Airwaves

The Listeners’ Choice Award has a rich history of showcasing the nation’s most beloved shows. In 2024, the comedy-meets-etiquette show Help I Sexted My Boss, hosted by William Hanson and Jordan North, clinched the crown, breaking the three-year winning streak of true crime phenomenon RedHanded, which dominated from 2021 to 2023.

These shows won not just because of content quality, but because of their ability to mobilize communities around their content — a vital takeaway for contenders in 2025.

🎤 Who Can Compete in 2025?

Almost any podcast can be a contender, provided it fits a few straightforward criteria:

Eligibility Checklist:

🎙️ Must be available on Apple Podcasts as of June 1, 2025
🌍 Must be UK-based or primarily targeted at UK audiences
✅ Does not need to be entered in other British Podcast Awards categories

Whether you’re running a niche indie show or a chart-topping series, if you have a loyal listenership — this is your chance to shine.

📢 Call to Action: How Podcasters Can Rally Their Fans

For podcasters, this isn’t just a popularity contest — it’s a community activation opportunity. The British Podcast Awards encourages creators to actively engage their listeners to cast their votes.

Tips for Creators to Maximize Their Reach:

Use official BPAs promotional assets, available on the website
Share direct voting links via:
- Instagram Stories
- TikTok shoutouts
- YouTube video end cards
- Newsletter footers
- Podcast episode outros
Host a “Vote for Us” mini campaign during your next episode
Encourage fan-generated content using hashtags like #BPAs2025 or #VoteMyPodcast

🗓️ Important Dates to Remember

Don’t miss out on key deadlines and events around the 2025 British Podcast Awards:

📅 Event	🕒 Date
Voting Closes	September 8, 2025
Awards Ceremony	October 2, 2025

The glitzy night of celebration will be held at the indigo at The O2 in London, a venue renowned for hosting iconic entertainment events.

🎟️ Tickets are now available through the British Podcast Awards official site.

📍 The Venue: Spotlight on The O2’s Indigo Stage

Known for its vibrant atmosphere and world-class acoustics, the indigo at The O2 is set to host this year’s grand awards night. Past attendees have praised it for its intimacy, which makes the night more meaningful for creators and fans alike.

Expect red carpet moments, acceptance speeches, and plenty of post-win celebrations.

🌐 How to Vote: Step-by-Step Guide for Listeners

Voting is refreshingly easy — here’s how you can show your support:

✅ Step-by-Step Voting Instructions:

Visit the British Podcast Awards website
Navigate to the Listeners’ Choice category
Search or browse for your favorite podcast
Click “Vote Now”
Enter your email to confirm
Share your vote on social media to encourage others!

🛑 Note: You can vote only once per email, so make it count!

📈 Why the Listeners’ Choice Award Matters

For Podcasters:

Boosts visibility and credibility in the industry
Opens up collaboration and sponsorship opportunities
Provides a powerful marketing angle for future episodes

For Listeners:

Empowers audiences to directly influence the industry
Helps amplify the voices and content they care about
Strengthens community bonds around shared interests

💬 Voices from the Community

“Winning the Listeners’ Choice Award genuinely changed our podcast’s trajectory. The support from our fans was overwhelming — we couldn’t have done it without them!”
— William Hanson, co-host of Help I Sexted My Boss

“It’s like the people’s BAFTA for podcasting. If you’re a fan, your vote really does matter.”
— Sarah Jones, Podcast Superlistener & Blogger

📊 Pro Tips for Podcasters Looking to Win

To truly stand out, creators need to think like digital marketers and community leaders:

🎯 Target your superfans: Those who listen every week are most likely to vote and share
💌 Run an email campaign: Include voting reminders and instructions
🛠️ Use visuals: Eye-catching graphics drive shares and clicks
🎁 Offer incentives: Small giveaways or exclusive content can drive participation
🗣️ Engage with comments: Replying to fans on socials encourages momentum

📲 Social Media Strategy to Maximize Votes

A strong social media game can make all the difference. Use storytelling and real-time updates to keep the excitement alive throughout the voting window.

Recommended Channels:

Instagram: Use Reels, countdowns, and stickers
TikTok: Share behind-the-scenes or podcast bloopers
X (formerly Twitter): Use threads to recap best episodes
Facebook Groups: Leverage tight-knit communities

🔗 Don’t forget to add your voting link in bios and linktrees!

🧠 Final Thoughts: It’s Time to Make Your Voice Heard

The British Podcast Awards’ Listeners’ Choice category is more than just a vote — it’s a celebration of connection. It proves that podcasts are not just background noise but deeply personal and culturally influential experiences.

So whether you’re a host or a listener, remember: your voice holds power. Use it wisely.

Head over to the British Podcast Awards site to cast your vote, support your favorite creators, and be part of UK podcasting history.