NOVA & FlightStory Launch ‘Diary of a CEO’ Podcast for Australian Brands

In a landmark media development, NOVA Entertainment has officially partnered with FlightStory, the powerhouse media firm behind the global podcast phenomenon The Diary of a CEO. This strategic alliance designates NOVA as the exclusive Australian brand partner for FlightStory’s entire podcasting portfolio, introducing Australian advertisers to one of the most influential audio networks in the world.

Podcast cover art for The Diary of a CEO, now exclusively available in Australia via NOVA Entertainment

FlightStory’s Global Podcasting Power

The Reach and Impact of The Diary of a CEO

Hosted by Steven Bartlett, The Diary of a CEO has racked up over one billion streams and enjoys 60 million monthly listeners worldwide. Renowned for its in-depth, unfiltered interviews, the podcast has featured high-profile guests like:

  • Michelle Obama
  • Simon Cowell
  • Trevor Noah
  • Jimmy Fallon

This series has become a beacon for deep, thoughtful conversations on success, mental health, leadership, and personal growth.

Expanding the Portfolio

In addition to The Diary of a CEO, FlightStory’s portfolio features compelling personalities and thought leaders such as:

All of these programs are now accessible to Australian advertisers under NOVA’s banner, significantly enriching the market’s podcasting inventory.

Why NOVA? Shared Vision and Innovation

The Strategic Fit

Steven Bartlett praised the partnership, citing shared values between the companies:

“We’ve chosen NOVA Entertainment as our exclusive representation in the Australian market because we feel deeply aligned. We share a commitment to independent ownership, creative innovation, and a collaborative mindset.”

FlightStory’s mission to build one of the world’s most important media companies over the coming decades finds a perfect ally in NOVA. The companies aim to jointly scale positive influence in a media landscape increasingly dominated by authenticity and storytelling.

A New Model for Strategic Distribution

Innovation in Podcast Promotion

Christiana Brenton, FlightStory’s Chief Revenue Officer, noted NOVA’s creative strength and empathy for advertisers as key differentiators:

“Their shared values of independence, 1% mindset and pursuit of excellence align seamlessly with our values.”

She also revealed that the partnership will trial a new strategic distribution model, leveraging NOVA’s:

  • Owned media channels
  • Earned media influence
  • Paid media platforms

This approach is designed to maximize impact for both audiences and advertisers, offering a truly holistic promotional ecosystem.

Unlocking Commercial Opportunities for Brands

The NOVA Perspective

Kate Murphy, NOVA’s National Commercial Strategy Director at CREATE, emphasized the significance of attracting a partner of Bartlett’s stature:

“Steven is undoubtedly one of the most discerning brand builders in the world. For that to be the calibre of partner we can attract is testament to the talent, creativity, and ambition in our business.”

Murphy highlighted how NOVA’s capabilities will translate this partnership into powerful commercial opportunities for Australian brands eager to tap into authentic audio storytelling.

CEO Speaks: Peter Charlton on Industry Evolution

Peter Charlton, CEO of NOVA Entertainment, hailed the partnership as a milestone, noting:

“This partnership reflects how podcasting is evolving in Australia—across content creation, intelligent distribution, and meaningful brand collaborations.”

Key Takeaways for Brands and Advertisers

What This Means for Australian Advertisers:

  • Access to high-impact podcasting inventory
  • Engagement with globally recognised personalities
  • Participation in a cutting-edge distribution model
  • Opportunities for authentic, long-form branded content

What Makes This Partnership Unique:

  • First-time exclusive access to FlightStory’s full podcast suite in Australia
  • Shared values and cultural alignment driving strategic growth
  • New pathways to scale influence and brand impact through storytelling

Conclusion: A New Era for Podcasting in Australia

The union between NOVA and FlightStory heralds a transformational era for podcasting in the Australian media landscape. It’s not just about bringing a popular podcast down under—this is a strategic leap towards redefining how Australian brands can connect, influence, and grow through the ever-powerful medium of podcasting.

This partnership is a clear signal: audio is not just surviving in the digital age—it’s thriving, evolving, and shaping the next generation of media engagement.

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