Spent! Podcast Launches: Matt Edmondson & Nationwide Redefine Money Conversations in the UK
Money shapes our conversations, our decisions, and the way we see one another. Yet for generations, talking openly about personal finances was seen as taboo in British culture. Today, the ice is breaking — and the media industry is evolving with it.
The latest sign of this cultural shift is the launch of Spent!, a fresh podcast collaboration between Mail Metro Media and Nationwide Building Society, hosted by well-known broadcaster and presenter Matt Edmondson.
This bold new series aims to uncover a side of spending we rarely discuss publicly: the emotional, social, and personal truths hidden in our daily financial choices.
Far from being a finance class or investment show, Spent! focuses on the stories behind the receipts — weaving humour, humanity, and honesty into a conversation that Britain has long avoided.
Spent! is not just a podcast — it’s the centerpiece of a broad, omnichannel partnership that blends journalism, social media, influencer content, and podcasting to explore how young adults in the UK spend, save, and emotionally relate to money.
The partnership includes:
Mail Metro Media’s Seriously Popular portfolio
Nationwide sponsorship of the “This Is Money” TikTok channel
Original multiplatform storytelling focused on money & modern life
Eight new content formats touring the UK
This initiative targets financially active 18–34-year-olds, a demographic eager to talk money, hustle culture, digital banking, and lifestyle spending in a way previous generations rarely did.
What Is Spent! About? A Deeper Look Into the Concept
Money as a Mirror — Not Just Mathematics
Every episode of Spent! features a celebrity guest who reveals:
Their biggest impulse purchase
Their funniest or most bizarre spending moment
The one financial decision they regret
What money means to them emotionally
In doing so, the podcast explores an increasingly relevant truth: Money isn’t only about wealth — it’s about identity, values, status, insecurity, ambition, and belonging.
Themes the podcast explores include:
Behavioral Themes
Social Themes
Emotional Themes
Impulsive spending
Pressure to “look successful”
Shame or guilt around spending
Saving vs splurging
Digital influence & FOMO
Anxiety about finances
Budgeting struggles
Class perceptions
Pride in financial independence
Lifestyle inflation
Wealth inequality
Aspirations & dreams
Through candid storytelling, Spent! aims to normalize honest conversations around spending — without judgment, lectures, or financial jargon.
Matt Edmondson: The Perfect Host for Money Conversations
Broadcaster and television personality Matt Edmondson brings charm, wit, and relatability to the podcast. Known for his blend of humour and warmth, Edmondson helps guests open up about topics many avoid — making what could be awkward or uncomfortable feel refreshing and disarming.
With his natural ability to balance serious themes and comedic relief, Edmondson offers listeners:
Lighthearted storytelling
Genuine curiosity
Vulnerable and real conversations
Fun deep-dives into the “why” behind spending
A safe space to discuss personal money truths
Why Spent! Matters Now
Economic Pressure Meets Cultural Change
The podcast arrives at a moment when:
Gen Z and millennials are redefining financial priorities
Living costs and spending habits are under intense pressure
Social media fuels comparison culture
Conversations around mental health & finances have merged
People want transparency, not taboos
From rising rent costs to dating app expenses, influencer-driven lifestyle pressure, and the gig-economy hustle, young adults are navigating a new financial reality — and they want to talk about it openly.
Spent! joins a growing trend of media that treats money not only as currency, but as culture.
Mail Metro Media & Nationwide on the Vision Behind Spent!
Industry Leaders Speak
Dom Williams, Chief Revenue Officer at Mail Metro Media, described the partnership as a milestone in creative media collaboration:
“This original, collaborative partnership with Nationwide is a brilliant example of what happens when brands and publishers get together early to develop creative ideas. It’s authentic, entertaining, and puts our audience at the heart of the story.”
Richard Warren, Director of Brand Marketing at Nationwide, shared the emotional impact of the project:
“Talking about money has never been more revealing. We’re delighted to be backing This Is Money’s TikTok channel and a new podcast that sparks fresh conversations amongst our audiences.”
Both leaders emphasized connection, creativity, and community — the core goals behind Spent!.
A Nationwide Tour of Everyday Spending Stories
Alongside the podcast, the partnership includes eight new interactive content formats that travel across the UK to explore everyday spending in relatable, fun, down-to-earth ways.
Expect:
Street interviews about spending habits
Pop-up content experiences
Vox-pop discussions with young adults
Social-forward financial storytelling
Humorous and emotional takes on spending culture
Why Gen Z & Millennials Are Craving Money Transparency
The End of the “Don’t Talk About Money” Rule
For decades, talking about money was considered rude — but economic reality has changed the conversation:
Listeners will laugh, reflect, and maybe even reconsider their spending choices — not because they “should,” but because they feel motivated and understood.
Where & When to Listen
🎧 Spent! with Matt Edmondson 📅 Launch Date: 4 November 2025 📍 Available weekly on all major podcast platforms
Platforms include:
Apple Podcasts
Spotify
Google Podcasts
BBC Sounds
Amazon Music
YouTube (clips & TikTok integration)
Final Thoughts: A Fresh Voice in Financial Storytelling
Spent! isn’t a lecture. It’s not an investment tutorial. It’s a cultural moment — a chance to rethink how we talk about money in a modern world where emotional and financial well-being are deeply connected.
Mail Metro Media and Nationwide aren’t just launching a podcast — they’re sparking a movement, building a more open, human, and relatable money culture.
If there’s one takeaway from Spent!, it’s this:
Every receipt tells a story — and those stories deserve to be heard.
