Soccer AM Creators Launch Soccer Amen – A New Football Podcast-TV Hybrid for 2025
The original creative minds behind Soccer AM, one of the most beloved football shows in UK television history, are back in action. This time, they’re reimagining the format for a modern audience with Soccer Amen — a new podcast-TV hybrid that blends high-end production with the offbeat humor and cultural quirks that made the original a cult classic.
Set to launch on Saturday, August 9, 2025, Soccer Amen is positioning itself as a twice-weekly deep dive into the lighter, more personal side of the sport. Instead of dissecting tactics and statistics, the show will celebrate the identity, style, and shared experiences that unite fans across the globe.
The series reunites a powerhouse lineup of familiar faces:
Tim Lovejoy – The original Soccer AM host and the driving creative force behind the new project.
Robbie Knox – Known for his quick wit and engaging personality.
Tubes – A fan favorite with a knack for spontaneous humor.
Sheephead – Bringing his signature energy and comedic flair.
These four bring not just experience but also an established rapport, ensuring Soccer Amen feels authentic and engaging from the very first episode.
From TV Screens to Multi-Platform Streaming
Unlike its predecessor, Soccer Amen has been designed from the ground up for the digital era. Episodes are filmed at Tower Bridge Studios in London, giving the production a polished, television-grade aesthetic.
Distribution plans include:
YouTube for full visual episodes.
Spotify, Apple Podcasts, and other major podcast platforms for audio listeners.
TikTok and Instagram for short-form, shareable clips and comedic sketches.
This approach ensures Soccer Amen reaches both traditional football fans and the social-media-savvy younger generation.
Why a Self-Produced Format?
Tim Lovejoy explained the decision to bypass traditional TV commissioning:
“We wanted to make a show on TV, but realized it wouldn’t get commissioned. So we decided to make it ourselves. This is new TV.”
The creators have taken full ownership of the show’s direction, allowing them to retain the irreverent, unscripted style that made Soccer AM a cult favorite while embracing the flexibility of podcasting and online video.
What Makes Soccer Amen Different
While many football shows focus on the technical side of the game — formations, player stats, and match previews — Soccer Amen takes a completely different approach.
Key themes include:
Football chants and anthems – The sound of the terraces that define matchday atmosphere.
Retro shirts and fan fashion – How style evolves across generations of supporters.
Pub debates and fan rivalries – The conversations that happen off the pitch.
Fan rituals and matchday traditions – From pre-game superstitions to post-match celebrations.
The show combines casual, unscripted conversations with comedy sketches, audience interaction, and celebrity guest appearances from music, film, and pop culture.
Nostalgia Meets Modern Media
The team is consciously blending nostalgia for the golden days of Soccer AM with the accessibility and flexibility of digital content. For older fans, it’s a welcome return to the humor and camaraderie they loved; for younger viewers raised on YouTube and TikTok, it’s a slick, meme-ready celebration of football culture.
Episode Format
Each Soccer Amen episode will feature:
Opening Banter – Lighthearted takes on recent football news and fan moments.
Feature Segment – Deep dives into cultural topics like iconic football ads or legendary fan pranks.
Comedy Sketch – Short, scripted moments designed for both the episode and viral sharing.
Guest Spot – Conversations with celebrity football fans.
Fan Interaction – Viewer questions, fan-submitted clips, and social media shout-outs.
Cultural Significance
By steering clear of game analysis and leaning into the lifestyle aspect of football, Soccer Amen reflects a wider trend in sports media — moving beyond the pitch to explore the communities, cultures, and conversations that keep the sport alive year-round.
Launch Details
Launch Date: Saturday, August 9, 2025
Frequency: Twice weekly
Platforms: YouTube, Spotify, Apple Podcasts, TikTok, Instagram
Format: Video + audio hybrid with social media extras
Final Word
Whether you’re an original Soccer AM devotee or a Gen Z fan looking for something beyond match highlights, Soccer Amen offers a fresh, funny, and culturally rich take on the world’s most popular sport. It’s not about what happens on the scoreboard — it’s about the moments, stories, and laughs that keep football alive in the hearts of fans.
