Global Partners with Audio Always for Early Access to Help I Sexted My Boss Podcast
Global has announced an exciting new partnership with Audio Always, giving listeners exclusive early access to the immensely popular comedy podcast, Help I Sexted My Boss, via the Global Player platform.
This collaboration marks a major step in Global’s strategy to bring audiences closer to the content they love while creating innovative advertising opportunities across multiple platforms.
Early Access: A Treat for Dedicated Fans
For the first time, listeners of Global Player will be able to stream the podcast 24 hours before its release on other platforms.
Key highlights include:
Hosts: Jordan North from Capital Breakfast and etiquette expert William Hanson
Award-winning content: Recognized for its humor and relatable workplace stories
Listener milestone: Over 100 million listens globally
Upcoming events: An arena tour planned for 2026, taking the podcast experience live
This exclusive early access is designed to reward loyal fans and attract new listeners to the Global Player ecosystem.
Bringing Radio, Podcasting, and Digital Together
Global’s partnership with Audio Always showcases the company’s commitment to cross-platform content delivery. The campaign includes:
Radio promotion: Leveraging Jordan North’s Capital Breakfast audience
Digital promotion: Social media campaigns and digital outdoor advertising
Integrated podcast experience: Seamless access on Global Player for early listeners
Advertiser opportunities: Multi-channel campaigns offering brand engagement across platforms
This strategy exemplifies how traditional and digital audio platforms can work together to amplify content reach and engagement.
Statements from Key Leaders
Stuart Morgan, Founder and Managing Director at Audio Always, expressed enthusiasm for the partnership:
“We are really excited to be uniting Help I Sexted My Boss with Global’s network, and offering listeners the chance to hear the podcast first. We love that this partnership brings together radio, podcasts, Global Player and wider cross-media channels to promote brilliant audio on a brilliant platform.”
Vicky Etchells, Director of Podcasts at Global, emphasized the benefits for both listeners and advertisers:
“This collaboration is a brilliant example of how we can bring together Global’s platforms to drive growth for podcasts. Partnering with Audio Always on such a hugely popular show not only strengthens Global Player’s offering but creates exciting opportunities for advertisers to connect with audiences in multiple ways.”
Why This Partnership Matters
The deal is significant for several reasons:
Listener Experience: Early access makes fans feel valued and builds stronger engagement.
Cross-Platform Strategy: Combines radio, podcasts, and digital channels for maximum reach.
Growth Opportunities: Increases Global Player subscriptions and strengthens advertiser ROI.
Live Events: The upcoming arena tour highlights the podcast’s growing influence beyond digital platforms.
This type of collaboration demonstrates the evolving landscape of audio content, where exclusive access and multi-platform promotion are key to audience retention.
About “Help I Sexted My Boss”
Genre: Comedy/Workplace humor
Hosts: Jordan North & William Hanson
Popularity: Over 100 million listens
Unique Selling Point: Real stories of workplace mishaps, etiquette advice, and humor that resonates across demographics
The show’s appeal lies in its relatability and ability to connect humor with real-life lessons — making it a standout in the crowded podcast market.
How to Access the Podcast Early
Fans can now stream Help I Sexted My Boss24 hours early exclusively via Global Player, available on:
Mobile apps (iOS & Android)
Web platform via Global Player website
Smart devices and connected audio systems
Conclusion
Global’s collaboration with Audio Always represents a milestone in podcast promotion, blending early access, cross-media marketing, and live events to create an immersive experience for fans. For advertisers, it opens doors to multi-channel engagement, and for listeners, it provides exclusive content before anyone else.
As podcasts continue to dominate the audio landscape, partnerships like this show how companies can innovate to keep audiences hooked while providing premium experiences.
