Global has announced an exciting new partnership with Audio Always, giving listeners exclusive early access to the immensely popular comedy podcast, Help I Sexted My Boss, via the Global Player platform.
This collaboration marks a major step in Global’s strategy to bring audiences closer to the content they love while creating innovative advertising opportunities across multiple platforms.
For the first time, listeners of Global Player will be able to stream the podcast 24 hours before its release on other platforms.
Key highlights include:
This exclusive early access is designed to reward loyal fans and attract new listeners to the Global Player ecosystem.
Global’s partnership with Audio Always showcases the company’s commitment to cross-platform content delivery. The campaign includes:
This strategy exemplifies how traditional and digital audio platforms can work together to amplify content reach and engagement.
Stuart Morgan, Founder and Managing Director at Audio Always, expressed enthusiasm for the partnership:
“We are really excited to be uniting Help I Sexted My Boss with Global’s network, and offering listeners the chance to hear the podcast first.
We love that this partnership brings together radio, podcasts, Global Player and wider cross-media channels to promote brilliant audio on a brilliant platform.”
Vicky Etchells, Director of Podcasts at Global, emphasized the benefits for both listeners and advertisers:
“This collaboration is a brilliant example of how we can bring together Global’s platforms to drive growth for podcasts.
Partnering with Audio Always on such a hugely popular show not only strengthens Global Player’s offering but creates exciting opportunities for advertisers to connect with audiences in multiple ways.”
The deal is significant for several reasons:
This type of collaboration demonstrates the evolving landscape of audio content, where exclusive access and multi-platform promotion are key to audience retention.
The show’s appeal lies in its relatability and ability to connect humor with real-life lessons — making it a standout in the crowded podcast market.
Fans can now stream Help I Sexted My Boss 24 hours early exclusively via Global Player, available on:
Global’s collaboration with Audio Always represents a milestone in podcast promotion, blending early access, cross-media marketing, and live events to create an immersive experience for fans. For advertisers, it opens doors to multi-channel engagement, and for listeners, it provides exclusive content before anyone else.
As podcasts continue to dominate the audio landscape, partnerships like this show how companies can innovate to keep audiences hooked while providing premium experiences.
