Ben Shephard & Joel Dommett Launch “The Business Men” Podcast with Sony | A Real-Life Skincare Startup Journey
Two of Britain’s most beloved television personalities are swapping the studio lights for spreadsheets — and turning business novices into budding entrepreneurs. Ben Shephard and Joel Dommett have teamed up with Sony Music Entertainment to launch a brand-new podcast titled “The Business Men”, documenting their bold attempt to build a men’s cosmetics company from the ground up.
A Podcast About Business — But With Real-Life Stakes
At its heart, The Business Men isn’t just another celebrity podcast; it’s a front-row seat to a genuine business experiment. Each episode follows Ben and Joel as they brainstorm, plan, and hustle their way through the highs and lows of launching a men’s skincare brand — all while keeping their trademark humour intact.
Listeners can expect:
Behind-the-scenes banter from meetings, pitch sessions, and product demos
Unfiltered lessons about entrepreneurship, creativity, and teamwork
Comedic chaos, as two friends tackle marketing plans, business models, and inevitable blunders
“We’re basically guinea pigs with microphones,” Joel jokes in the first trailer. “Except instead of running on a wheel, we’re trying to sell moisturiser.”
What Makes “The Business Men” Different
In an era where podcasts often focus on polished success stories, The Business Men celebrates the messy middle — the confusion, comedy, and chaos that come with starting something new.
The Format: Structured Chaos
Each episode follows a familiar yet flexible agenda:
🗣️ Business Small Talk: Where gossip meets goal-setting.
📅 Down to Business: Facing deadlines and tough decisions.
💼 Expert Advice: Reality checks from industry professionals.
📝 AOB (Any Other Business): The space where tangents thrive.
Meet the Men Behind the Mic
Ben Shephard: The Steady Strategist
Best known for his calm charm on Good Morning Britain and Tipping Point, Ben Shephard brings a thoughtful, practical energy to the project. With a long-standing interest in wellness and personal growth, he’s the voice of reason in the duo — often steering conversations back to goals, logistics, and financial reality.
“I’ve always loved learning from people who take risks,” Ben shares. “This time, I get to be one of them.”
Joel Dommett: The Creative Wildcard
Comedian and Masked Singer UK host Joel Dommett adds the perfect counterbalance — quick wit, infectious enthusiasm, and a tendency to go off-script. His creative flair fuels much of the brand brainstorming, even if his ideas occasionally raise eyebrows from advisors.
Together, they make business both approachable and entertaining — proving that failure can be just as valuable (and funny) as success.
A New Face for Men’s Skincare
The men’s grooming market is booming, but for Ben and Joel, this is more than a marketing stunt. They’re tackling deeper issues like:
Men’s mental health and how self-care ties into confidence
Body positivity in an era of filtered perfection
Challenging old-school masculinity with openness and humour
Their mission? To create a brand that represents real men, not polished ideals.
Famous Friends & Expert Mentors Join the Journey
They’re not doing it alone. Along the way, the duo is joined by a mix of familiar faces and seasoned professionals — including comedian Nish Kumar, who drops in for witty wisdom and occasional chaos.
The podcast also brings in industry experts, brand consultants, and marketing gurus who deliver practical advice (and sometimes brutal honesty). Their feedback keeps the project grounded in reality, reminding listeners that every creative dream needs a solid plan.
Behind the Scenes: Patreon and Interactive Access
Fans can go beyond the audio by subscribing to The Business Men’s Patreon page, which offers:
🎥 Exclusive video diaries and raw behind-the-scenes footage
🗳️ Interactive polls where listeners help shape business decisions
🧠 Bonus Q&A episodes with Ben, Joel, and their advisors
This interactive layer turns listeners into co-pilots of the business journey — blurring the line between entertainment and entrepreneurship.
When and Where to Listen
The first episode of The Business Men launches on 14 October 2025, with new episodes released weekly across:
🎧 BBC Sounds
🎥 YouTube (with full video recordings)
🎙️ Spotify, Apple Podcasts, and all major platforms
Each installment promises humour, heart, and hustle — a refreshing mix for anyone who’s ever dreamed of starting something from scratch.
The Bigger Picture: Celebrity Entrepreneurship Meets Authentic Storytelling
The rise of celebrity business podcasts shows a shift in entertainment — audiences crave authenticity and vulnerability. With The Business Men, Sony taps into that trend while giving fans a chance to see their favourite presenters outside the spotlight, facing the same startup struggles as any first-time founder.
Why It’s Poised to Succeed
✅ Relatable Premise: Everyone loves an underdog story.
✅ Engaging Hosts: Ben and Joel’s chemistry is effortless.
✅ Cross-Platform Appeal: Combines comedy, business insight, and reality-style storytelling.
✅ Topical Themes: Tackles men’s wellness, identity, and the modern hustle culture.
A Blend of Business and Laughter
At its core, The Business Men is an experiment in vulnerability. It’s about learning, laughing, and sometimes failing publicly — and doing it all with grace (and a few spreadsheets). Ben Shephard and Joel Dommett prove that business doesn’t have to be boring — it can be bold, funny, and deeply human.
So whether you’re an aspiring entrepreneur, a fan of either host, or just someone who loves watching creative chaos unfold, this is one podcast worth subscribing to.
Quick Recap
Podcast Title: The Business Men Hosts: Ben Shephard & Joel Dommett Produced by: Sony Music Entertainment Premise: Two celebrities attempt to launch a men’s skincare brand — documenting every step, success, and stumble Launch Date: 14 October 2025 Where to Listen: YouTube, Spotify, Apple Podcasts, and all major platforms Bonus Content: Exclusive Patreon with interactive listener participation
