Podcasting is no longer a youth-led medium. Edison Research’s Q3 2025 Share of Ear report shows explosive growth among listeners aged 35–64, pushing podcasting into true mass-market territory. Here’s how the aging audience is transforming the audio landscape.
iHeartMedia has unveiled its new “Guaranteed Human” branding, promising that every podcast and radio show features real creators—not AI-generated voices. Backed by new listener research, the company says audiences crave authenticity more than ever in an AI-driven world.
Elisa Donovan steps into the true-crime arena with her new iHeart podcast “Killer Thriller,” produced by Amy Robach and T.J. Holmes. The series dives into infamous real-world cases, Hollywood portrayals, and exclusive interviews with actors who bring these dark stories to life.
Money News Network has added two powerhouse podcasts — “Mo News” and “Superwomen with Rebecca Minkoff” — to its rapidly growing audio slate. With 93M downloads and a booming audience, MNN’s new expansion reshapes the future of financial, entrepreneurial, and daily news media.
Podtrac’ podcast rankings reveal iHeart’s continued dominance, major shifts in the top 20 shows, and rapid global growth driven by YouTube views. Explore detailed publisher metrics and industry analysis.
The new Play On Podcasts adaptation of Much Ado About Nothing transforms Shakespeare’s romantic comedy into a modern-verse audio experience set on the French Riviera. With Ranjit Bolt’s translation, Brendon Fox’s direction, and Lindsay Jones’ musical design, this fresh take brings clarity, humour, and emotional depth to a timeless classic.
Voting is now open for the 2026 Political Podcast Awards People’s Choice category, with 25 leading podcasts competing for the public vote. Hosted in Westminster this January, the awards celebrate the UK’s booming political podcasting scene.
FlightStory announces a major seven-figure investment in Maggie Sellers Reum’s Hot Smart Rich, aiming to build one of the world’s leading female-focused business media brands. Discover how this partnership will transform women’s entrepreneurship content globally.
Lala Kent and Ambyr Childers join forces for the new iHeartPodcast “An Unlikely Affair,” exploring single motherhood, co-parenting, dating, and identity after conflict. Discover how these former rivals became co-hosts in a groundbreaking new series.
A groundbreaking Audacy report reveals that 76% of podcast listeners make purchases after host recommendations — surpassing traditional radio and social influencers. Explore how authenticity, niche communities, and host trust are driving podcast advertising’s most powerful era yet.
The Walrus has officially acquired Toronto-based Lead Podcasting, marking a major moment for Canada’s media and audio landscape. After years of collaboration, the two organizations are merging teams to expand podcast production and strengthen independent journalism.
Piers Morgan unveils History Uncensored, the first-ever spin-off from his hit show. Hosted by Bianca Nobilo, the new series dives deep into major historical events with debate, investigation, and modern relevance. Coming soon to YouTube and podcast platforms.