Bharti Airtel, one of India’s leading telecommunications companies, has announced the closure of its music streaming service, Wynk Music, after a decade of operation. This move aligns with Airtel’s new strategic partnership with Apple Inc., aiming to enhance its offerings in the OTT (Over-The-Top) content space by integrating Apple Music and Apple TV+ for its Indian customers.
Airtel Shuts Down Wynk Music After a Decade: Strategic Shift Towards Apple Music Partnership


Why Wynk Music is shutting sown
Wynk Music was launched in 2014, providing a comprehensive platform for music lovers in India. The service offered features such as offline music downloads, caller tune settings, podcast streaming, and access to music in multiple regional languages. Over the years, Wynk Music gained significant traction, amassing over 100 million users and generating annual revenues between Rs 250 to Rs 300 crore. Despite its success, the service will now cease to exist as a standalone entity.