In an exciting move for podcast enthusiasts, Jack Crivici-Kramer and Nick Martell, the dynamic duo behind the popular pop-business podcast The Best One Yet, have unveiled their latest venture: The Best Idea Yet. This new weekly podcast, a co-production with Wondery, promises to deliver a delightful mix of captivating stories and business insights, aiming to make the world of consumer products both entertaining and informative.
The Concept Behind The Best Idea Yet
The Best Idea Yet is set to take listeners on a journey into the intriguing and often surprising tales behind some of the world’s most beloved and cult-followed products. Each week, Crivici-Kramer and Martell will explore the lesser-known stories of iconic brands, blending their signature humor with sharp business analysis.
Weekly Themes and Exciting Stories
The inaugural episodes are already shaping up to be fascinating. Here’s a sneak peek at what listeners can expect:
- The Birth of the McDonald’s Happy Meal: Discover the inspiring story of a Guatemalan mother who conceptualized the world-famous Happy Meal.
- The First Birkenstock Sandal: Learn about the cobbler who crafted the first Birkenstock sandal over two centuries ago in rural Germany.
- The Invention of the Jacuzzi: Explore the journey of a family that aimed to build their own airplane and, in the process, invented the iconic Jacuzzi.
These stories highlight the often-overlooked yet incredible origins of consumer products that have become staples in modern culture.
The Journey of Nick and Jack
From College Roommates to Podcast Powerhouses
Jack Crivici-Kramer and Nick Martell’s partnership began 17 years ago when they became college roommates. In 2011, while navigating the finance world, they started a side hustle called MarketSnacks, a daily newsletter designed to make business news more digestible and engaging. Their innovative approach quickly gained traction, leading them to sell the newsletter to Robinhood in 2018.
Following the success of MarketSnacks, the duo continued their mission by launching the Robinhood Snacks Daily podcast. In 2022, they rebranded this podcast into The Best One Yet, a 20-minute daily pop-business news show that retains its lighthearted and informative tone.
A New Chapter with Wondery
The partnership with Wondery marks a significant milestone for Crivici-Kramer and Martell. The Best Idea Yet is their first co-production with Wondery since joining the network last year with The Best One Yet. In their own words, they aim to make business stories “captivating, accessible, and above all else, fun.”
“After covering thousands of businesses on our daily news show, we found a pattern: consumer products are the celebrities of our generation — they have followings, personalities, and fame beyond reason,” the duo stated. “We’re thrilled to tell these stories with Wondery in this next chapter of our podcasting journey.”
Launch Details
The Best Idea Yet debuted ad-free on Wondery+ on October 8 and will be accessible on all major podcast platforms starting October 15.
Listeners can look forward to weekly episodes filled with insights, laughter, and the untold stories behind the products they love.
Conclusion
The launch of The Best Idea Yet promises to be an exciting addition to the podcasting landscape, bringing together the engaging storytelling style of Jack Crivici-Kramer and Nick Martell with the backing of Wondery. This new venture is not just about business; it’s about uncovering the narratives that make consumer products iconic.
With a fresh and engaging approach, The Best Idea Yet is set to captivate audiences and provide valuable insights that resonate with both casual listeners and business enthusiasts alike.
