The Media Podcast, a cornerstone of media discussion since 2006, has undergone a significant transformation. Today marks the re-launch of the show under a new identity—The Media Club. Hosted by media consultant Matt Deegan, this revamped podcast aims to provide a more inclusive and interactive platform for media professionals and enthusiasts alike.
From The Media Podcast to The Media Club
A Historical Transition
The Media Podcast has been a vital part of the UK media landscape for over 18 years. Known for its insightful discussions and expert opinions, the show has evolved to meet the changing demands of its audience. The rebranding to The Media Club reflects a shift towards a more engaging and community-oriented approach.
Why the Change?
The decision to rebrand stems from feedback indicating that a significant portion of the audience comprises media professionals. The new name, The Media Club, signifies a more collaborative environment where listeners are encouraged to feel like participants in the conversation.
Expanding Horizons: What’s New with The Media Club
Enhanced Content Delivery
With its re-launch, The Media Club is not just changing its name but also expanding its content offerings. The show will now feature full video episodes on YouTube, ensuring that audiences can engage with the content visually as well as audibly.
Broadening Social Media Presence
The Media Club will have a robust presence across various social media platforms, including X (formerly Twitter), Instagram, TikTok, and LinkedIn. This expansion aims to connect with the audience on multiple fronts, enhancing interaction and engagement.
New Digital Hub
A revamped website and newsletter will also be part of the rebranding efforts. The website will serve as a central hub for accessing episodes, additional content, and community interactions, while the newsletter will keep subscribers updated on the latest episodes and media news.
The First Episode: What to Expect
Featuring Prominent Guests
The debut episode of The Media Club features a compelling lineup of guests, including Jake Kanter, Investigations Editor at Deadline, and Aradhna Tayal Leach from the Radio Academy. Their insights are set to provide a deep dive into the current media landscape.
Host’s Perspective
Matt Deegan, the host, expresses his excitement about the new format: “It’s a privilege to talk to media experts and those creating great content for audiences, whether on air, in print, or on digital platforms every week. Media touches entertainment, business, politics – it’s great to be able to cover it all on The Media Club.”
Production and Availability
Produced by Rethink Audio
The Media Club is produced by Rethink Audio, known for their high-quality production standards. The rebranding initiative was led by Podcast Discovery, a podcast marketing agency, with recording sessions taking place at PodShop.
Where to Listen
Listeners can tune in to The Media Club on Apple Podcasts, Spotify, Amazon Music, or directly on The Media Club website. Additionally, the video episodes are available on YouTube, offering a versatile listening experience.
Conclusion: The Future of Media Discussions
The re-launch of The Media Club marks a significant milestone in the evolution of media commentary. By embracing a new identity and expanding its content offerings, the podcast is set to redefine how media discussions are approached and consumed.
With its enhanced focus on community engagement and diverse content delivery, The Media Club is poised to become a leading voice in media discourse.
