We Are Chelsea Podcast Returns: Crowd Network & Škoda Launch Season 3 of Chelsea Women Series
Women’s football continues to redefine global sports culture — and media is racing to keep up. This week, Crowd Network marked its third successful year of partnership with Škoda and Chelsea Women with the launch of the third series of the award-winning podcast “We Are Chelsea.”
More than a behind-the-scenes football show, “We Are Chelsea” has evolved into one of Europe’s most-influential women’s sports podcasts — blending elite football storytelling with personal journeys, locker-room insight, and authentic voices from trailblazing athletes.
With the continued support of Škoda and a growing global fanbase, Chelsea Women have solidified their position not only as Women’s Super League (WSL) champions but as pioneers in expanding the cultural footprint of women’s football.
A New Season, A New Voice: Em Wallbank Joins as Host
The latest podcast series introduces a fresh face — TikTok creator and digital sports personality Em Wallbank — who steps in as the new presenter. Wallbank brings energy, digital-first storytelling expertise, and a passionate following of Gen-Z football fans.
Her presence signals a strategic evolution for the show:
Stronger digital fan engagement
Focus on social-media-native content formats
Increased reach toward younger football audiences
Modern storytelling through players’ personal experiences
The opening episode features two of Chelsea’s biggest stars: Erin Cuthbert and Sam Kerr — with the episode celebrating Kerr’s historic 100th goal for the club.
Kerr’s milestone places her among the greatest goalscorers in the modern women’s game — reinforcing why Chelsea remains a powerhouse.
A Podcast Built on Access, Emotion & Authenticity
Like its previous seasons, Series 3 promises unprecedented access inside the Chelsea Women camp — from tactical preparation to personal life moments.
Fans can expect content that goes far beyond match results:
Core themes explored in the new season include:
Daily life inside a championship dressing room
Team dynamics, friendships, and rivalries
Player mental health & motivation
Pressure, recovery, and performance culture
Life beyond the pitch: family, hobbies, media roles
Road to European and domestic silverware
This show isn’t just about goals — it’s about identity, ambition, and the sisterhood driving football forward.
The Growing Power of Women’s Football Media
Women’s football isn’t just gaining visibility — it’s shaping a new media economy. In just two series, “We Are Chelsea” has already achieved:
1.1 million streams
23.5 million social media views
These figures reflect a global shift:
Key drivers of women’s football media growth
Rising WSL global audience
Increased brand investment in women’s sport
Strong grassroots participation
Surge in female-led football content creators
Demand for authentic long-form sports storytelling
Chelsea Women’s media expansion also aligns with broader trends including:
Record-breaking stadium attendances
Prime-time broadcast coverage
Sponsorship growth across Europe & the US
A thriving player-led digital content ecosystem
2025 marks a turning point: women’s football isn’t riding a wave — it is the wave.
Škoda: A Champion of Women’s Sport
Škoda’s presence as the official car partner and long-term sponsor reflects its brand commitment to gender equity in sport.
Where many brands still hesitate, Škoda continues to invest:
Škoda’s role in the partnership
Funding production & creative expansion
Supporting player storytelling
Backing tech, mobility & logistics for Chelsea Women
Championing gender parity in sports sponsorships
Their influence extends beyond football — serving as a blueprint for responsible sports marketing.
“Škoda’s ongoing commitment to We Are Chelsea is a brilliant example of authentic support.” — Louise Gwilliam, Talent Director at Crowd
Gwilliam emphasizes the critical need for sustained industry investment to secure equal opportunities and representation across women’s sports.
Chelsea Women’s Digital Empire Expands
Alongside the podcast launch, Chelsea Women unveiled their first-ever independent YouTube channel, separating their digital presence from the men’s team — a milestone of autonomy.
This move follows record-breaking engagement:
Most-viewed women’s club TikTok account globally (Aug 2024 – July 2025)
Massive surge in international fanbase
Increased player social influence & endorsement potential
Why this matters
Signals independence in media identity
Allows storytelling tailored to women’s football fans
Unlocks new ad revenue streams
Enables expanded player-led content formats
Chelsea Women aren’t just winning titles — they’re pioneering a new digital playbook for clubs worldwide.
Women’s Sports Media — The Bigger Cultural Moment
The growth of women’s football media is part of a global movement:
WSL clubs scaling content operations
Women athletes as cultural icons & entrepreneurs
Sports media shifting toward diverse storytelling
Sponsors recognizing women athletes’ commercial power
Broadcast platforms investing in women’s leagues
Key global signals in 2025
Category
Highlights
Media
Sky, BBC, DAZN expand women’s football rights
Marketing
Historic commercial deals for female athletes
Tech
AI + social video fueling player-driven media
Youth Sport
Record academy participation rates
Viewership
Sold-out stadiums & rising TV numbers
Women’s football is not just a sport — it’s a global empowerment industry.
Behind the Microphone: Crafting a New Sports Storytelling Model
Crowd Network approaches women’s football storytelling with documentary-style production — layering:
Narrative arcs
Authentic dialogue
Personal anecdotes
Audio immersion from training grounds
Player-driven content direction
Their approach blends elite sport + lifestyle storytelling, appealing to core fans and new audiences alike.
Strategic storytelling pillars
Visibility
relatability
empowerment
entertainment
inspiration
This mix sets “We Are Chelsea” apart from traditional match-analysis sports podcasts.
Series Access & Distribution
Listeners can stream the show on:
YouTube
Chelsea FC mobile & web app
Spotify
Apple Podcasts
Amazon Music
Social content clips across TikTok, Instagram, X
Multi-platform distribution ensures global accessibility and mainstream cultural reach.
Why This Podcast Matters in 2025
This isn’t only a media launch — it’s a symbol of where women’s sport is headed.
It represents:
Corporate support evolving from symbolic to strategic investment
Women athletes gaining broadcast space and creative control
Football fans demanding equal storytelling standards
Digital creators like Em Wallbank becoming sports media leaders
The result? A more inclusive, competitive, and culturally connected global game.
Final Thoughts: Beyond the Pitch
“We Are Chelsea” Season 3 proves that women’s sport isn’t waiting for permission anymore.
It is:
Building powerful global platforms
Empowering future generations
Changing sponsorship & media dynamics
Creating new economic value
Inspiring visibility & gender equity across industries
With champions like Škoda and creative networks like Crowd leading the charge, the next era of football storytelling has arrived.
New mantra for women’s sports media:
Not the women’s version. The version the world has been waiting for.”
