Triton Digital Adds Video Podcasting to Omny Studio | Podcasting Innovation 2025
Triton Digital, a leading technology company in digital audio, is delivering an early holiday gift to podcasters and media publishers. Its Omny Studio platform now supports video podcasting, enabling creators to produce, distribute, and monetize both audio and video content seamlessly. This update is a major step in recognizing video as a key growth channel in podcasting.
Omny Studio’s Video Podcasting Upgrade
Until now, Omny Studio has been a trusted platform for audio podcast publishing, analytics, and monetization. The new video integration transforms the platform into a full-service podcast solution, allowing users to:
Upload and organize video podcasts alongside audio episodes
Distribute content to major podcast platforms using the same open RSS framework
Monetize video episodes using existing audio ad workflows
Analyze audience engagement with integrated analytics
This means creators no longer need separate tools for audio and video. Publishers can now manage both formats within a single, intuitive workflow, reducing complexity and saving time.
Why Triton Is Betting on Video
According to John Rosso, CEO of Triton Digital, podcasting is still primarily an audio medium — but video is becoming a powerful discovery tool:
“Video has become a really powerful way for people to discover new content and find shows they end up loving. By bringing video into Omny Studio’s world-leading podcast platform, we are giving publishers a chance to grow their reach, build stronger connections with their audiences, and open up new revenue opportunities, all while still leveraging the same trusted technology they already use for audio.”
This strategic move reflects a broader trend in the industry: podcasters are increasingly combining audio and video to capture diverse audience preferences and expand monetization options.
Seamless Workflow for Creators and Publishers
The upgraded Omny Studio is designed to streamline the production and distribution of video podcasts, making it easier for creators to scale content. Key features include:
Integrated Video Uploads: No separate video platform needed
Cross-Platform Distribution: Publish content to all compatible podcast players
Monetization Flexibility: Insert pre-existing audio ads into video episodes
Unified Analytics: Track listener and viewer engagement metrics in one place
Triton emphasizes that this maintains the open nature of podcasting, empowering creators to use familiar workflows while expanding into video.
Early Adopters: Nova Podcasts Beta-Test Video Integration
Nova Podcasts, a network of popular audio series, has been testing Omny Studio’s new video functionality. Network Director Rachel Corbett highlights the opportunities video provides:
“Video is playing an ever-growing role in how audiences engage with podcasts, as well as opportunities — and challenges — in how we monetize them. This kind of innovation is exactly what the industry needs as listener behavior continues to evolve.”
By complementing audio series with video, Nova Podcasts is exploring new revenue streams and engaging younger, tech-savvy audiences.
Video Podcasting Trends: Why It Matters
The Podcast Consumer 2025 report by Edison Research reveals key insights into video podcast consumption:
51% of U.S. adults (12+) have watched a video podcast
37% watched a video podcast in the past month
26% are weekly viewers
Video podcast audiences are often:
Younger and more diverse than traditional audio-only listeners
Multi-device users, engaging on smartphones, computers, and smart TVs
Highly engaged, often consuming content across multiple platforms
These trends suggest that video podcasting isn’t just a niche — it’s becoming a mainstream growth opportunity for podcasters and media companies.
Why This Update Matters for the Podcast Industry
By integrating video into Omny Studio, Triton Digital is:
Bridging the gap between audio and video podcasting
Enabling creators to scale production and reach audiences in multiple formats
Opening new revenue streams through video ad insertion and analytics-driven insights
Maintaining an open, publisher-friendly platform with the same trusted RSS framework
In short, Triton is positioning Omny Studio as a one-stop solution for modern podcasting, reflecting the industry’s shift toward multimedia engagement.
Looking Ahead
As audience behavior continues to evolve, podcast creators are under pressure to:
Deliver content across multiple formats
Reach audiences on diverse devices
Monetize effectively while maintaining content quality
Triton’s update ensures Omny Studio users can adapt quickly to these trends, making video podcasting accessible and monetizable without sacrificing workflow efficiency.
