The Glass Cannon Podcast Partners with Realm for Exclusive Ad Sales and Distribution

In a significant development within the podcasting realm, The Glass Cannon Podcast has entered into an exclusive partnership with Realm, a leading audio-first digital media company renowned for its expansive podcast network boasting over 12 million monthly downloads. This collaboration positions Realm as the exclusive representative for The Glass Cannon Podcast’s advertising sales and distribution, aiming to amplify the podcast’s reach and engagement.

The Glass Cannon Podcast team joins Realm network for enhanced distribution and ad sales.

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The Glass Cannon Podcast: A Legacy of Engaging Storytelling

Launched in 2015, The Glass Cannon Podcast has carved a niche in the tabletop role-playing game (RPG) community by delivering immersive storytelling infused with humor and high-stakes gameplay. Initially built upon Paizo’s Pathfinder system, the podcast has captivated audiences with its compelling narratives and dynamic character interactions.

Evolution of the Podcast

First Campaign (2015-2022): The inaugural campaign followed the Pathfinder First Edition Giantslayer Adventure Path, concluding in May 2022.
Second Campaign (2023-Present): In September 2023, the podcast launched its second campaign, embracing the Pathfinder Second Edition Gatewalkers Adventure Path.

Key Contributors

Founders: CEO and host Troy Lavallee, alongside network co-founders Joe O’Brien, Skid Maher, and Matthew Capodicasa.
Additional Cast Members: Fan-favorites Sydney Amanuel and Kate Stamas bring unique energy to the evolving narratives.

Realm’s Strategic Expansion in Podcast Partnerships

Realm has been actively expanding its portfolio by partnering with diverse and influential podcasts across various genres. This strategy underscores Realm’s commitment to delivering high-quality content and enhancing listener experiences.

Notable Collaborations

Unspooled Podcast: In January 2025, Realm signed a multi-year deal with “Unspooled,” hosted by actor and comedian Paul Scheer and film critic Amy Nicholson. Realm now manages ad sales and provides marketing and production support for the show.
Adelicious Partnership: In February 2025, Realm expanded its collaboration with Adelicious, becoming the exclusive U.S. sales partner for Adelicious’ entire podcast slate.

Leadership Insights on the Partnership

Key figures from both The Glass Cannon Podcast and Realm have expressed enthusiasm about the collaboration.

Sarah Bentley, Head of Network at Realm

“We are thrilled to welcome The Glass Cannon Podcast to Realm. The Glass Cannon team has built an incredible community through their passion for gaming, storytelling, and pure entertainment. We’re excited to support them in growing their audience, bringing their one-of-a-kind adventures to even more fans as we continue expanding Realm’s footprint in the gaming entertainment space.”

Troy Lavallee, CEO of The Glass Cannon Network

“Joining Realm at this exciting point in our company’s trajectory feels like a perfect match. There’s a reason the top names in media have flocked to Realm’s banner, and we look forward to the opportunity to take our unique brand of entertainment to the next level with them.”

Implications of the Partnership

This alliance is poised to yield several benefits for both parties and their audiences.

For The Glass Cannon Podcast

Enhanced Distribution: Leveraging Realm’s extensive network to reach a broader audience.
Increased Ad Revenue: Access to Realm’s robust advertising partnerships to boost monetization.
Production Support: Utilizing Realm’s resources for improved production quality and marketing strategies.

For Realm

Diversified Content Portfolio: Incorporating a popular RPG podcast to attract gaming enthusiasts.
Strengthened Market Position: Solidifying Realm’s presence in the gaming entertainment sector.

The Glass Cannon Network: A Hub for RPG Enthusiasts

Beyond the flagship podcast, The Glass Cannon Network offers a variety of content catering to RPG fans.

Other Notable Shows

Glass Cannon Live!: A touring live show featuring unique homebrew games continuing narratives from the original podcast.
Cannon Fodder: A behind-the-scenes look at the network’s productions, available through their subscription service.

Future Prospects

The partnership between The Glass Cannon Podcast and Realm signifies a strategic move towards enhancing content delivery and audience engagement in the podcasting landscape. Listeners can anticipate enriched storytelling experiences and broader accessibility to their favorite RPG adventures.