TBPN Podcast Lands Super Bowl 2026 Ad Spot in Bay Area While Brands Spend Millions
As Super Bowl Sunday approaches, advertisers across the world are once again battling for the most valuable screen time in sports. This year, some major brands are reportedly paying as much as $10 million for a single national commercial slot—turning the Super Bowl into not just a football championship, but a global marketing arena.
However, while Fortune 500 giants dominate the spotlight, an unexpected name is quietly making its way onto the Super Bowl advertising field: TBPN, a fast-growing tech podcast popular among Silicon Valley insiders.
According to Adweek, TBPN is set to air a regional Super Bowl advertisement in the Bay Area market, proving that even in the world’s most expensive advertising event, there’s still room for smaller players to make a bold statement.
TBPN Secures a Regional Super Bowl Slot Instead of a $10 Million National Ad
Super Bowl advertising has become legendary for its sky-high price tags. A national spot during the game often costs several million dollars, and in 2026, the numbers have climbed even higher.
Industry estimates suggest that advertisers are paying up to $10 million for a national TV commercial during the broadcast. But TBPN is taking a different approach.
Rather than purchasing a national slot, the podcast opted for a regional advertisement, which airs only in select markets—specifically targeting the Bay Area, one of the most influential regions in the technology world.
Regional Super Bowl Ads: The “Backdoor” Strategy
Regional Super Bowl ads are often seen as a cost-effective way for brands to enter the Super Bowl conversation without spending at the same level as global corporations.
Typically, regional slots can cost anywhere between:
$50,000 to $1 million, depending on timing and demand
Market size and broadcast reach
Placement within the game
For a tech podcast, this approach offers something invaluable: Super Bowl-level credibility at a fraction of the national price.
TBPN President Says the Podcast Paid Under $50,000 for the Spot
What makes this story even more surprising is TBPN’s reported price tag.
TBPN President Dylan Abruscato told Adweek that the company managed to secure the regional Super Bowl spot for less than $50,000, which is below the low end of the typical range.
Abruscato credited the deal to his personal history and professional experience with NBC.
“I started my career in the ad sales team at NBC, so I knew the right questions to ask, and the right spots in the game to request,” Abruscato reportedly said.
That insider knowledge appears to have helped TBPN negotiate a rare bargain during one of the most competitive ad-buying seasons of the year.
Not TBPN’s First Big Marketing Move
TBPN may be a podcast, but its marketing playbook resembles that of a serious media brand.
According to Adweek, the company previously invested heavily in promotional campaigns, including billboards in New York last year.
That move was already considered unusual in the podcast world, where most shows rely primarily on digital advertising, influencer promotion, and platform algorithms for growth.
Now, the Super Bowl ad confirms something important: TBPN is thinking beyond traditional podcast marketing and positioning itself as a mainstream media force.
What Is TBPN? The Silicon Valley Tech Podcast Gaining Massive Momentum
TBPN has rapidly grown into one of the most recognizable podcast brands among startup founders, tech investors, and Silicon Valley audiences.
The show is hosted by:
John Coogan
Jordi Hays
It streams live each weekday on:
YouTube
X (formerly Twitter)
TBPN Streaming Schedule
The show broadcasts daily from:
11 AM to 2 PM PT
After each live session, TBPN is republished as a video podcast on Spotify, giving it multiple content distribution channels and increasing visibility across platforms.
“Diet TBPN” Helps the Podcast Capture Short-Attention Audiences
In addition to its full-length daily episodes, TBPN also produces a condensed version called Diet TBPN.
This shorter edition offers the best highlights from each episode in under:
30 minutes
This format is especially effective in today’s fast-scrolling content landscape, where shorter clips often outperform long-form content in terms of shares, discoverability, and repeat viewership.
TBPN’s Guest List Includes Some of the Biggest Names in Tech
One major reason TBPN has attracted attention is its access to top industry figures.
Since launching, TBPN has interviewed several global business leaders, including:
Meta CEO Mark Zuckerberg
OpenAI CEO Sam Altman
Investor and entrepreneur Mark Cuban
Microsoft CEO Satya Nadella
These interviews have helped TBPN build credibility and attract a growing audience beyond just podcast listeners, pulling in viewers from the wider tech and business community.
TBPN’s Super Bowl Ad Is Designed to Go Viral on Social Media
Although TBPN’s ad will air regionally on Bay Area television, the creators are not limiting their ambitions to just the broadcast audience.
According to Adweek, Jordi Hays believes the commercial will generate major traction on social platforms, especially X.
“This ad is optimized for shareability,” Hays reportedly said. “I would expect it to get millions of views across X and other platforms.”
The New Reality: Super Bowl Ads Live Beyond TV
In 2026, Super Bowl commercials are no longer confined to television.
Many of the biggest campaigns now gain most of their exposure through:
viral reposts
YouTube replays
X and Instagram clips
reaction videos
meme culture
TBPN’s strategy seems to embrace that modern reality. By creating a short, punchy commercial optimized for digital sharing, the podcast is aiming to stretch a regional ad into a national conversation.
The 15-Second Commercial Was Produced In-House
Unlike many Super Bowl advertisers who spend heavily on ad agencies and production teams, TBPN reportedly produced its commercial internally.
The spot is said to be:
15 seconds long
created in-house
built around clips of TBPN interviews with major tech personalities
This approach not only reduces costs, but also ensures the ad stays aligned with TBPN’s core brand identity.
For a podcast built on interviews and personalities, using recognizable clips may be the most effective way to instantly communicate what TBPN is to new viewers.
TBPN Says the Ad Is a Celebration of the Community That Built the Show
While the Super Bowl ad is clearly a strategic marketing move, TBPN leadership also framed it as a “thank you” moment for supporters.
Hays reportedly told Adweek the commercial was meant to create something fun for everyone who has contributed to the show’s growth.
“We wanted to give back in a small way and create a fun moment for everybody that’s been a part of creating the show,” Hays said.
The commercial is described as a “collection of people” who helped make the show possible, suggesting it may function as both a promotional clip and a highlight reel celebrating TBPN’s rapid rise.
Why TBPN’s Super Bowl Ad Is a Smart Media Play
Even though TBPN is not buying a national ad slot, the decision to advertise during the Super Bowl carries major value.
Key Benefits of TBPN’s Regional Super Bowl Strategy
High credibility: Being associated with Super Bowl advertising instantly elevates brand perception
Targeted reach: The Bay Area is the most relevant market for tech-focused media
Lower cost, higher impact: A sub-$50K spend could generate massive ROI if the clip goes viral
Digital amplification potential: Social media can turn a regional spot into national attention
Brand legitimacy: Super Bowl ads are seen as a sign of “big-league” status
For a podcast competing in a crowded media landscape, this is the kind of move that can redefine its growth curve overnight.
Super Bowl Advertising Continues to Dominate the Marketing World in 2026
Despite the rise of streaming and short-form content, the Super Bowl remains one of the last major events where millions of people still watch live television at the same time.
That’s why brands continue to pay record-breaking prices.
The Super Bowl isn’t just about sports anymore—it’s an annual cultural event where advertising becomes entertainment.
TBPN’s decision to step into that world shows that creator-led media brands are becoming more ambitious, more competitive, and more willing to invest in traditional marketing channels.
Bigger Than a Podcast: TBPN Is Positioning Itself as a Media Brand
In many ways, TBPN’s Super Bowl appearance signals something bigger than a single ad.
It reflects a growing shift in the media ecosystem, where podcasts are no longer treated as side projects—they are evolving into full-scale entertainment and news platforms.
TBPN has already built a strong identity through:
daily live broadcasting
high-profile tech interviews
short-form highlight content
bold marketing investments
Now, with a Super Bowl commercial in play, the show is stepping into the mainstream spotlight.
And if the ad succeeds in going viral, TBPN could emerge as one of the rare podcast brands that breaks out beyond niche audiences into national pop culture relevance.
Key Highlights (Quick Summary)
TBPN is airing a regional Super Bowl ad in the Bay Area market.
Some national advertisers are reportedly paying up to $10 million per Super Bowl slot.
Regional ads typically cost $50,000 to $1 million, but TBPN claims it paid under $50,000.
TBPN President Dylan Abruscato credited his NBC background for the low-cost deal.
The ad is 15 seconds, produced in-house, and includes interview clips from major tech figures.
TBPN expects the ad to generate millions of views on X and other platforms.
The podcast is hosted by John Coogan and Jordi Hays and streams daily on YouTube and X.
TBPN has previously invested in major promotion, including billboards in New York.
Final Thoughts
While billion-dollar brands dominate the Super Bowl advertising landscape, TBPN’s unexpected appearance proves that smaller media companies can still find a way into the biggest marketing stage in the world.
By securing a regional ad slot in the Bay Area—reportedly for under $50,000—the Silicon Valley-favorite podcast is making a bold bet: that one short commercial can spark a viral chain reaction far beyond television.
And if TBPN’s leadership is right, the real win won’t come from the broadcast audience at all.
It will come from the millions of people who watch the clip online afterward.
