The podcasting industry is at a crossroads, with traditional audio content merging with video formats. Discover the challenges and opportunities this convergence presents, as highlighted in recent studies by Oxford Road and Edison Research.
A podcast is a digital audio file that is made available on the internet for download or streaming. Unlike traditional radio broadcasts, podcasts are typically produced independently, meaning that creators have more control over the content they produce. As the popularity of podcasts continues to grow, many individuals and organizations are turning to podcasting as a way to reach new audiences and engage with existing ones.