Audio is emerging as the performance unlock for digital marketing campaigns, boosting conversions, brand awareness, and ROI across OTT, social, search, and display ads.
Podscribe expands its attribution platform with broadcast radio tracking, enabling advertisers to verify radio ads alongside podcasts, digital, and social media in one dashboard.
Creator Exchange (CreatorX) launches as a performance-driven, transparent alternative to traditional ad marketplaces, offering flexible buying models for podcasts, video, and social creators.
Nielsen’s latest Audio Today report reveals how podcasts and radio together deliver unmatched reach, trust, and results among U.S. Hispanic consumers.
Bauer Media Audio expands its audioXi network through a new partnership with TuneIn, extending its reach across Poland, Slovakia, and Portugal. Discover how this move strengthens digital audio advertising in Europe.
Acast introduces Ads Academy—a free global learning platform offering certification in podcast advertising. Learn basics & advanced strategies. Enroll now!
Explore insights from Acast’s Podcast Pulse report on the power of podcast advertising. Discover how 84% of podcast listeners engage with brands, with 44% making purchases. See how podcasts are transforming omnichannel campaigns in 2024.
Explore how podcasting has become a dominant advertising force, outpacing traditional media with recent data from Acast and Nielsen. Discover the reasons behind its rise and the unique effectiveness of podcast ads.