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Acast’s Podcast Pulse Report 2024: Uncovering Key Trends and Opportunities in Podcast Advertising

October 31, 2024 by The Podcasting

Podcast Pulse report infographic showing 84% engagement rate among podcast listeners after hearing ad

Explore insights from Acast’s Podcast Pulse report on the power of podcast advertising. Discover how 84% of podcast listeners engage with brands, with 44% making purchases. See how podcasts are transforming omnichannel campaigns in 2024.

Podcasting Emerges as a Leading Advertising Medium: New Insights from Acast and Nielsen

October 22, 2024 by The Podcasting

podcast listening trends and advertising effectiveness based on data from Acast and Nielsen

Explore how podcasting has become a dominant advertising force, outpacing traditional media with recent data from Acast and Nielsen. Discover the reasons behind its rise and the unique effectiveness of podcast ads.