Sport Social Joins Spotify Partner Program | Boosting Video & Audio Podcast Revenue
In a major development for the podcasting industry, Sport Social Podcast Network has officially joined the Spotify Partner Program, expanding monetization opportunities for creators across its network. This strategic partnership strengthens Sport Social’s long-standing collaboration with Spotify while embracing the growing influence of video content in sports podcasting.
Sport Social Podcast Network logo with icons representing various sports.
What This Partnership Means for Creators
Joining the Spotify Partner Program allows Sport Social creators to unlock new revenue streams across both video and audio formats. The program is designed to help creators:
Monetize their content on Spotify more effectively
Engage with new audiences through video podcasts
Access tools and insights to grow their listener base and income
Existing video creators on Sport Social can now join the program, while new talent signing with the network will also be eligible, ensuring that all creators benefit from the expanded monetization potential.
Why Video Podcasting Matters in 2025
Video podcasts are quickly becoming a major growth area for the industry. Key trends driving this surge include:
95% year-on-year growth in video podcast consumption in the UK
Increasing demand for interactive and visual content
The rise of multi-platform viewing, allowing fans to engage on desktop, mobile, and smart TVs
By embracing video, Sport Social aims to help creators reach new audiences, engage viewers more deeply, and generate additional income beyond traditional audio streams.
How Sport Social Supports Its Creators
Sport Social has built a reputation for creating commercial opportunities for its network of podcasters. These include:
Social media and YouTube collaborations
Influencer campaigns and sponsorships
Live events and fan experiences
The Spotify partnership adds another dimension, enabling creators to leverage video content for ad revenue and access Spotify’s audience insights and promotional tools.
Sophie Hind, Managing Director of Sport Social Podcast Network, said:
“Video has been a high growth channel in sports podcasting for some time, and we are always developing new ways for our partners to grow their audiences and revenue. The Spotify Partner Program gives our creators a fantastic way to engage with new and emerging audiences, while opening up another revenue stream.”
Spotify’s Perspective on the Partnership
Brontë Edmondson, Partner Manager at Spotify, highlighted the significance of video for creators:
“We’re seeing incredible growth in video, with video podcast consumption in the UK up more than 95% year over year. We’re excited for Sport Social to be a part of this expanding opportunity and bring more revenue opportunities to its creators and shows.”
This collaboration reflects Spotify’s broader strategy to support creators and diversify content offerings, particularly in the sports and entertainment sectors.
The Future of Sports Podcasting
As podcasts continue to evolve, networks like Sport Social are innovating to meet audience demand. Video podcasting not only offers visual storytelling opportunities but also helps creators:
Build stronger fan engagement
Expand reach across multiple platforms
Explore new sponsorships and advertising opportunities
This partnership marks a key milestone for Sport Social and its creators, positioning the network as a leader in monetized sports content.
Where Creators Can Get Started
Existing video creators on Sport Social can now opt into the Spotify Partner Program, while newcomers joining the network will automatically gain access. Sport Social will provide ongoing support to maximize revenue and audience growth, ensuring every creator has the tools to succeed in this rapidly expanding space.
