Sound.Waves. 2025: Music, Podcasting & Creativity Unite in Adare, Limerick
This November, the picturesque village of Adare, County Limerick will become the heartbeat of creativity and innovation as it welcomes Sound.Waves. 2025 — a groundbreaking new summit uniting the worlds of music, podcasting, and content creation.
Taking place at the Woodlands House Hotel & Spa on 12 and 13 November, the two-day event aims to elevate Ireland’s creative industries onto the global stage, while reinforcing Adare’s growing reputation as a hub for innovation, talent, and storytelling — particularly as the region gears up to host the 2027 Ryder Cup.
Supported by Limerick.ie, Sound.Waves. promises to be Ireland’s most ambitious gathering of musicians, podcasters, producers, marketers, and industry visionaries.
Created by Alexis Vokos, Willie Ryan, and Jim Lawless, alongside Joe Clarke and Colm Hanley, Sound.Waves. builds upon the respected legacy of Music Cork, which last ran in 2019.
However, this new summit takes the concept further — transcending traditional music industry boundaries to explore the synergy between music and the rapidly expanding podcasting ecosystem.
According to organiser Colm Hanley:
“Both music and podcasting are built on storytelling, audience connection, and the challenge of standing out in a crowded digital world. Sound.Waves. brings those sectors together to share ideas, strategies, and spark new collaborations about the future of creative business.”
🎧 An International Lineup of Creators and Industry Leaders
Over two dynamic days, Sound.Waves. will feature:
Keynotes from global industry executives
Panel discussions exploring the latest creative and business trends
Live sessions showcasing Ireland’s best talent
One-to-one networking meetings designed to foster genuine collaboration
Among the heavyweight organisations participating are:
🎵 Music & Audio Giants:
Spotify
BBC Sounds
Universal Music
Sony Music
IMRO, IRMA, RAAP
🎙️ Podcasting & Media Platforms:
Patreon
RTE
GoLoud
Kite Entertainment
Circulate
🏌️ Sports & Entertainment Partners:
Sky Sports Golf
Golf Digest
📡 Irish Talent & Creators:
The 2 Johnnies
NK Management
This stellar lineup positions Sound.Waves. as not just another conference — but a launchpad for creative evolution.
🌐 Exploring the Themes That Define the Future of Audio and Creativity
The Sound.Waves. programme spans the entire creative spectrum — from idea conception to audience engagement, offering practical insights for emerging artists, producers, and entrepreneurs.
🔍 Key Topics on the Agenda:
The Power of AI in Creative Industries
How artificial intelligence is transforming content creation, music production, and audience analytics.
Intellectual Property in the Digital Age
Protecting your creative rights in a world driven by rapid content sharing and remix culture.
Global Marketing Strategies for Artists & Podcasters
Expanding reach, building global audiences, and monetizing creative work internationally.
The Future of A&R (Artists & Repertoire)
What major labels and management teams are looking for in new talent in 2025.
Sustainable Creative Careers
Navigating burnout, content saturation, and the economics of digital platforms.
These sessions are designed to equip creators with the knowledge and network they need to thrive in today’s dynamic entertainment landscape.
💡 Building Bridges Between Music and Podcasting
In the age of streaming and social media, the lines between music and podcasting are blurring. Both industries now rely heavily on:
Authentic storytelling
Emotional connection with audiences
Data-driven creativity
Sound.Waves. aims to highlight this crossover by encouraging musicians to explore podcasting as a new form of artistic expression — and vice versa.
Whether it’s musicians launching branded podcasts, or podcasters integrating music licensing into storytelling, the summit provides the playbook for success in a converging digital world.
🧠 Expert Voices: Learning from the Best
From label executives to independent podcasters, every conversation at Sound.Waves. is curated to offer actionable insights. Expect to hear from:
Dylan Haskins (BBC Sounds Commissioner) — on the evolving role of public media in the podcast boom.
Industry veterans from Universal and Sony — dissecting global music trends.
Patreon and Circulate executives — on how creators can monetize creativity sustainably.
Representatives from IMRO & IRMA — addressing artist rights and fair royalties in the streaming era.
Each session will be followed by networking opportunities, giving attendees a rare chance to connect directly with thought leaders shaping the industry’s future.
🏆 The All Ireland Podcast Awards: Celebrating Irish Audio Excellence
A highlight of the summit, the inaugural All Ireland Podcast Awards will take place on Thursday, 13 November, honouring Ireland’s most creative and impactful podcasts across multiple categories, including:
Current Affairs & Politics
True Crime
Sport
Entertainment
With BBC Sounds’ Dylan Haskins serving as Head Judge, the awards aim to recognise storytelling innovation and shine a spotlight on Irish audio creators who are redefining the medium.
This awards night will serve as a celebration — not only of talent but of Ireland’s unique storytelling heritage that continues to inspire global audiences.
🇮🇪 Adare: Ireland’s New Creative Capital
Adare is no stranger to international attention — but Sound.Waves. 2025 is set to put it firmly on the global creative map.
Known for its historic charm and proximity to Limerick City, Adare offers a perfect backdrop for an event that blends tradition with forward-thinking innovation.
As Donn O’Sullivan, Head of Marketing and Communications at Limerick.ie, explains:
“Podcasts and audio content have a unique power to connect, inspire, and share our ‘Different Kind of Energy’ with audiences around the world. Through Sound.Waves., we’re turning up the volume on Limerick’s voice and showcasing the county as a place where ideas, talent, and opportunity meet.”
🗓️ Event Details at a Glance
📍 Venue: Woodlands House Hotel & Spa, Adare, Co. Limerick 📅 Dates: 12–13 November 2025 🎟️ Registration: Visit the official Sound.Waves. website for tickets and programme updates 🎧 Supported By: Limerick.ie
🔗 Why Sound.Waves. Matters Now
In 2025, the creative landscape is more competitive — and more collaborative — than ever. Independent creators now compete with global media giants, yet also have unprecedented access to tools and audiences.
Sound.Waves. 2025 offers a blueprint for this new creative economy, focusing on how to:
Build communities through content
Monetize creativity ethically and effectively
Leverage technology without losing authenticity
Collaborate across industries to stay ahead of trends
For artists, podcasters, and entrepreneurs alike, Sound.Waves. represents a rare opportunity to learn, connect, and grow in a space designed to celebrate innovation and amplify creative voices.
🌟 Ireland’s Creative Future: Beyond Sound.Waves.
As Ireland continues to cultivate its reputation as a global hub for tech, arts, and culture, events like Sound.Waves. play a critical role in:
Encouraging cross-industry partnerships
Nurturing emerging talent
Positioning Irish creators at the forefront of international conversations
By bridging the gap between music, podcasting, and digital storytelling, Sound.Waves. is not just a conference — it’s a movement that celebrates Ireland’s boundless creative energy.
📣 Final Word: Turning the Volume Up on Innovation
Sound.Waves. 2025 isn’t just about who’s attending — it’s about what’s next. It’s where ideas become collaborations, stories become brands, and creative voices find their stage.
If you’re passionate about audio, storytelling, or the future of digital creativity, Adare this November is the place to be.
