Sony Music Podcast Academy 2025 Opens in London | Apply Now
Sony Music has officially opened applications for its Sony Music Podcast Academy 2025, a prestigious six-week in-person training program designed to nurture the next generation of podcast creators. The program kicks off on 6 October 2025 and will take place at Sony Music’s Podcast Headquarters in London (WC1).
This annual initiative is part of Sony Music’s commitment to developing diverse and original voices in digital audio storytelling — a sector that continues to experience explosive global growth.
The Sony Music Podcast Academy is an industry-recognized training programme that focuses on equipping emerging podcast creators with:
Professional Skills – covering every stage of podcast production, from concept development to post-production.
Technical Knowledge – hands-on training with industry-standard recording equipment and editing tools.
Industry Insights – sessions led by Sony Music’s in-house podcasting experts and guest speakers from leading production companies.
Networking Opportunities – direct access to industry mentors, producers, and decision-makers.
Key Details for 2025 Applicants
📅 Dates and Duration
Start Date: 6 October 2025
Length: 6 weeks
Schedule: Wednesdays, Thursdays, and Fridays (in person)
Participants must also attend a mandatory selection morning before final confirmation of placement.
📍 Location
Venue: Sony Music Podcast HQ
Address: London WC1
Format: Fully in-person, hands-on training
👥 Eligibility Criteria
This programme is open to a select group of aspiring audio storytellers who meet the following requirements:
Age: 18–30 years old
Location: London-based (or able to attend in person)
Passion: Strong interest in digital storytelling, journalism, or audio production
Experience: No prior podcasting experience required — perfect for beginners
🎯 Goals of the Programme
Sony Music’s goal is to empower a new wave of podcast talent by:
Bringing fresh perspectives and diverse voices to the podcasting scene
Giving participants the confidence to launch their own shows
Connecting emerging creators with career opportunities in the professional audio industry
Why This Program Matters for Aspiring Podcasters
Podcasting is one of the fastest-growing media formats globally, with millions of listeners tuning in daily. Yet many aspiring creators lack access to training, mentorship, and professional tools.
Sony Music’s Academy addresses these challenges by offering:
Hands-On Learning: A practical approach rather than just theory
Mentor Support: Guidance from leading podcast producers and hosts
Career Pathways: Access to Sony Music’s network, opening doors to potential employment
Programme Partners and Industry Support
The 2025 Academy is being delivered in partnership with Fran Plowright’s Meet a Mentor scheme — a respected initiative that connects young creatives with industry mentors. Additional collaboration with other key partners ensures that participants benefit from:
Real-world insights from podcast producers
Exposure to leading organisations shaping today’s audio landscape
Networking events to meet potential collaborators
What Participants Can Expect
Over the six-week course, participants will:
Develop a Podcast Concept: From brainstorming to building a unique show format
Learn Technical Skills: Microphone setup, sound design, editing, and mastering
Explore Audience Engagement: How to grow listeners and monetize podcasts
Pitch Ideas: Present podcast proposals to industry professionals
Gain Confidence: Work with real equipment and produce a professional-quality pilot episode
How to Apply for the Sony Music Podcast Academy 2025
Applying is simple but competitive. Here’s what you need to do:
Complete the Online Form: Provide your background, interests, and availability
Prepare for Selection Morning: Be ready to showcase your passion for podcasting
Submit Before the Deadline: Early applications are encouraged as spaces are limited
Why You Should Apply – Benefits Beyond the Classroom
Direct Access to Sony Music’s Podcast Network – Learn from professionals behind successful shows.
Career Opportunities – Previous participants have gone on to work in audio production, journalism, and content creation.
Hands-On Portfolio Work – Leave with a tangible project that can help you pitch to employers or launch your own show.
Lifelong Industry Connections – Build relationships with mentors and peers.
The Bigger Picture – Sony Music’s Role in Podcasting
Sony Music has been a major player in podcasting, producing and distributing critically acclaimed shows worldwide. Its focus on innovation, diversity, and storytelling has made it a leader in the audio industry. The Academy reflects Sony Music’s vision to cultivate the next generation of creators who will shape the future of podcasting.
Final Thoughts
The Sony Music Podcast Academy 2025 is more than just a training course — it’s a gateway into the booming podcast industry. Whether you dream of being a host, producer, or creative storyteller, this programme offers the skills, tools, and connections to make it happen.
If you are a London-based aspiring podcaster aged 18–30, this is your chance to turn your passion into a professional pathway.
Applications are open now — secure your spot and take the first step toward becoming a podcast creator.
