In a strategic move that promises to shake up the podcast industry, former Pacific Content leaders Tori Allen and Andy Sheppard have officially launched Sequel, a cutting-edge podcast production studio. Sequel is designed to help marketing leaders not only captivate their audiences but also elevate their brand stories in the rapidly growing podcast landscape.
Sequel: A New Beginning for Podcast Storytelling
Andy Sheppard, the former Showrunner at Pacific Content and creative director of Charles Schwab’s award-winning podcast Choiceology, shared the mission behind Sequel. “It’s easy to make a podcast, but it’s not easy to make one your audience loves. That’s where Sequel comes in,” he said.
Tori Allen, whose impressive portfolio includes overseeing productions for big names like Morgan Stanley, OnStar, and Red Hat, echoed this sentiment. She explained, “As Pacific was shutting down, Andy and I realized we were having similar conversations with clients. They were disappointed that the relationship with our team was ending. Sequel was born out of those conversations.”
The Power Duo Behind Sequel
The formation of Sequel was inspired by the demand from clients who trusted Allen and Sheppard’s expertise. “We started Sequel for them but also to offer our skills to a broader range of organizations and budgets, without sacrificing the quality of strategy or creativity,” Sheppard added.
Allen and Sheppard didn’t stop at just the two of them—they quickly assembled a team of former Pacific Content colleagues who share the same vision. The studio officially kicked off productions in July and is already making waves with its innovative approach.
A Proven Track Record of Success
Both Allen and Sheppard have been instrumental in shaping the podcast industry, and their new venture aims to build on their previous success. “This team has a record of making podcasts that grow brand awareness and consideration, without feeling overly branded,” said Allen. “We wanted to keep that magic alive with Sequel.”
Their background at Pacific Content, which was known for creating top-tier branded podcasts, has given them a unique edge. With Sequel, they aim to push boundaries even further.
Support from Pacific Content’s Co-Founders
Sequel’s emergence has garnered significant support from Pacific Content’s original co-founders, Steve Pratt and Jennifer Ouano, both of whom have praised the new studio’s approach.
Pratt commented, “Andy Sheppard and Tori Allen are two of the smartest, most talented, and experienced creative professionals I’ve ever met. It’s exciting to see a new company emerge with an incredible team and such a great roster of clients.”
Ouano echoed Pratt’s excitement, adding, “Sequel is the real deal. This team is savvy, proven, and a joy to work with. If you want a podcast that stands out and you want to enjoy the process, Sequel is the team to hire.”
Sequel’s Range of Services
Sequel is more than just a podcast production studio—it’s a full-service agency offering clients a comprehensive suite of services. Their offerings go beyond podcast production to include strategic audience growth campaigns, video production, and a variety of creative solutions designed to meet the needs of any brand, large or small.
The studio’s hands-on approach and commitment to high-quality storytelling are already attracting attention from various industries. By combining creativity with strategic insight, Sequel is positioning itself as a top choice for companies looking to make their mark in the podcast world.
Creative Strategy at the Forefront
Sequel’s approach is grounded in a deep understanding of what it takes to make a podcast resonate with its audience. “We don’t just create content; we create experiences that build brand loyalty and deepen engagement,” said Sheppard.
Allen also highlighted the importance of strategy in their work. “The content landscape is crowded, and brands need to think strategically about how they tell their stories. That’s where our experience comes in—we know how to create podcasts that cut through the noise and deliver real value,” she added.
Looking Ahead: What’s Next for Sequel
Sequel is poised for growth, with its founding team confident that their unique approach will attract a wide range of clients. “We’re not just building a production studio; we’re building a creative partner for brands that want to leverage the power of audio to tell their stories,” said Allen.
With their combined experience and creative vision, Allen and Sheppard are setting the stage for Sequel to become a major player in the podcast production industry. They’ve already hit the ground running, with multiple projects in the pipeline and plans to expand their team and service offerings in the coming months.
Sequel’s Strategic Partners
Sequel isn’t working alone. The studio has partnered with a range of strategic partners to offer a holistic approach to podcast production. These partnerships allow Sequel to offer clients additional services, such as comprehensive audience growth campaigns and video production, ensuring that brands can engage their audiences across multiple platforms.
Client-Centric Philosophy
Sequel’s mission revolves around creating high-quality podcasts that audiences love, but equally important is their commitment to working closely with clients. “We treat every client like a creative partner, and we work together to ensure that the final product not only meets but exceeds their expectations,” said Sheppard.
By focusing on client satisfaction and leveraging their expertise, Sequel is already gaining a reputation as a podcast production studio that truly delivers.
Conclusion: Sequel’s Bright Future
The launch of Sequel marks a significant moment in the podcasting industry. With a team of seasoned professionals and a client-focused approach, Sequel is well-positioned to continue pushing the boundaries of podcast production. Allen and Sheppard’s shared vision for the future of branded audio storytelling promises to keep the magic of podcasting alive while helping brands connect with their audiences in meaningful ways.
As the demand for quality podcasts continues to rise, Sequel is set to lead the way, offering brands the expertise they need to stand out in an increasingly competitive market.
