Science in Sport Launches “For The Love Of Running” Platform for Runners |

Science in Sport (SiS), the globally recognized performance nutrition brand trusted by elite athletes and professional sports teams, has officially launched “For The Love Of Running”, a premium creator-led digital platform built to support, inspire, and educate runners of all levels.

Developed in partnership with digital content specialist Crowd Network, the new initiative aims to strengthen Science in Sport’s connection with grassroots running communities — complementing its long-standing work with elite and professional athletes across more than 330 global sports teams.

By blending high-quality storytelling, expert performance insights, and community-driven content, For The Love Of Running positions itself as a modern media hub for runners — from first-time joggers to seasoned marathoners.

Creators from “For The Love Of Running” running platform during a 5K challenge with Science in Sport ambassador Nick Bester

Table of Contents

A Strategic Expansion Beyond Elite Sport

Science in Sport has long been known for powering professional athletes with cutting-edge nutrition and performance science. However, the launch of For The Love Of Running signals a deliberate shift toward everyday runners, reflecting the growing popularity of running as both a fitness activity and a lifestyle movement.

The company sees this platform as a way to bridge the gap between elite performance science and real-world recreational running.

By opening access to its training facilities, sports scientists, coaching resources, and nutrition experts, Science in Sport is empowering the broader running community with insights that were once reserved for top-level competitors.

This move aligns with the brand’s wider ambition to build deeper, more authentic relationships with runners at the grassroots level, while continuing to support professionals at the highest tier of sport.

What Is “For The Love Of Running”?

For The Love Of Running is a video-first digital channel dedicated to delivering compelling, informative, and entertaining content designed specifically for runners.

The platform focuses on:

Rather than operating as a traditional brand marketing campaign, the channel emphasizes creator-led storytelling, allowing real runners and influencers to shape the tone, voice, and direction of the content.

The goal is to make the platform relatable, motivational, and educational, while fostering a sense of belonging within the global running community.

Multi-Platform Presence: Where Runners Can Watch and Engage

For The Love Of Running is designed as a multi-channel ecosystem, reaching audiences across several major digital platforms, including:

📺 YouTube

The main hub for long-form, high-production video content featuring:

📱 Instagram

Short-form highlights, behind-the-scenes moments, training snippets, reels, and community features.

📘 Facebook

Community engagement, shareable video content, and discussion threads for runners.

🎵 TikTok

Fast-paced, creator-driven content showcasing running culture, humor, motivation, and performance hacks.

🏃 Strava Run Club

A dedicated Strava community group allows runners to:

This ecosystem transforms the project from a content channel into a fully interactive running community.

Powered by Crowd Network’s Expanding Video Capabilities

Production for For The Love Of Running is led by Crowd Network, a content and media company known for creating high-impact digital video and podcast formats.

By expanding into the running niche, Crowd Network taps into the rapid growth of creator-led sports content, as more amateur athletes document their journeys online.

Running — one of the most accessible and fastest-growing sports worldwide — has become a cultural movement fueled by:

Crowd Network sees this partnership as a strategic opportunity to blend entertainment, performance education, and authentic runner stories.

Meet the Creators: The Faces Behind the Channel

A core strength of the platform lies in its host lineup, which includes creators deeply embedded in the running community.

🏃 Jenny Mannion

A popular running influencer and run club founder, Jenny brings community energy, motivational storytelling, and grassroots runner representation.

🎥 Ben & Barney (Two Blokes Running)

Known for their entertaining and challenge-driven running videos, Two Blokes Running add humor, relatability, and viral appeal.

🧠 Emma Kirk-Odunubi

A running coach and sports scientist, Emma contributes expert-level insight into:

Together, this creator team blends entertainment, expertise, and authenticity, ensuring the platform resonates across beginner, intermediate, and advanced running audiences.

First Episode Highlights: Racing an Elite Athlete

The platform officially launched on 27 January 2026, debuting with a flagship YouTube episode that sets the tone for the content style.

🎬 Episode Concept:

The creators challenge Science in Sport ambassador and elite athlete Nick Bester in a five-kilometre handicap race.

🎯 Content Themes:

This first episode establishes the channel’s identity — blending competition, coaching, and personal narrative to create engaging and shareable content.

Focus on Education, Performance, and Nutrition

Beyond entertainment, For The Love Of Running serves as an educational resource for runners seeking to improve their performance safely and sustainably.

🥤 Fuelling & Nutrition Guidance

Science in Sport provides expert-backed advice on:

🏋️ Training & Coaching

Viewers gain access to professional insights on:

🧘 Mindset & Motivation

The platform also emphasizes:

This makes it both a performance toolkit and a motivational hub.

Why Running Content Is Booming in 2026

Running continues to experience a global participation surge, driven by:

Millions of amateur runners now document:

By entering this space now, Science in Sport and Crowd Network are tapping into a high-growth, emotionally engaging audience.

Brand & Leadership Perspectives

🗣 Ian Nolan, Chief Marketing Officer at Science in Sport

“Running sits at the heart of Science in Sport. This partnership allows us to connect authentically with grassroots runners while continuing our work with elite athletes.”

Nolan emphasized that the platform reflects SiS’s commitment to community-building, not just product promotion.

🗣 Mike Carr, CEO of Crowd Network

“For The Love Of Running represents an exciting next chapter in our video content strategy. Running has inspired a wave of creators and amateur athletes, and this project lets us combine performance insight with entertaining storytelling.”

Carr highlighted the platform’s potential to become a go-to destination for runners across social platforms.

How This Platform Stands Out From Other Running Media

Unlike traditional fitness channels, For The Love Of Running differentiates itself by offering:

✅ Creator-led storytelling

✅ Real runners, not just elite athletes

✅ Premium video production

✅ Science-backed coaching

✅ Interactive Strava community

✅ Brand access to real performance labs

✅ Emotional, challenge-based narratives

✅ Cross-platform digital strategy

This hybrid model positions it as both a media brand and a movement.

Impact on Grassroots Running Communities

The platform is expected to:

By celebrating runners of all abilities, it helps dismantle the intimidation barrier often associated with endurance sports.

The Future of Creator-Led Sports Media

For The Love Of Running also reflects a broader shift in sports media toward:

As digital audiences increasingly value authenticity over polished advertising, this creator-driven model positions the platform for long-term growth and cultural relevance.

What’s Next for For The Love Of Running?

Upcoming content is expected to feature:

There are also plans to expand into:

Final Take: A New Era for Running Content

With the launch of For The Love Of Running, Science in Sport and Crowd Network have introduced more than just a digital channel — they have created a new storytelling space for runners worldwide.

By merging elite-level performance science, creator authenticity, and community engagement, the platform has the potential to become one of the most influential running-focused media destinations in 2026 and beyond.

Whether you’re training for your first 5K or chasing a marathon personal best, For The Love Of Running aims to become your go-to source for motivation, knowledge, and inspiration.

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