Sally Morgan Joins ‘How To Win An Election’ Podcast | Political Strategy Insights

The ‘How To Win An Election’ podcast, a widely followed political series produced by The Times and The Sunday Times, has expanded its expert panel with the addition of Sally Morgan.

Morgan, a seasoned political strategist and former advisor to Tony Blair, brings a wealth of experience and insider knowledge to the show. She will join co-hosts Daniel Finkelstein, Polly Mackenzie, and Hugo Rifkind, offering unique insights into political strategy and campaign dynamics.

A Political Veteran’s Perspective

As a key adviser to Tony Blair, Sally Morgan played a crucial role during the last Labour government that won a landslide majority. Having been at the heart of Downing Street’s decision-making process, she has firsthand experience of navigating the challenges of governance, relations with the Treasury, and international diplomacy.

Her experience dates back to the Kinnock era, making her one of the most seasoned Labour strategists in the UK. Blair once described her as one of his top three advisors, highlighting the significant role she played in shaping policy and government operations.

The Podcast’s Growing Influence

Since its launch, How To Win An Election has nearly two million downloads, establishing itself as a go-to resource for political analysis. It provides listeners with a behind-the-scenes look at the mechanics of elections, campaign strategies, and government relations.

The podcast features some of the most respected names in political journalism and advisory roles:

Daniel Finkelstein – Political columnist and former adviser to Conservative leaders.
Polly Mackenzie – Director of the think tank Demos and former senior Liberal Democrat strategist.
Hugo Rifkind – Presenter on Times Radio and renowned political commentator.

With Morgan now joining the mix, the podcast is set to offer even more in-depth discussions, historical comparisons, and strategic breakdowns of political events.

Sally Morgan’s Take on Her New Role

Expressing her excitement about joining the team, Sally Morgan said:

“I’m delighted to be part of the ‘How To Win An Election’ team. Over the years, my path has often crossed with Danny and Polly, and I’ve always admired their sharp and engaging discussions with Hugo. This podcast allows for a deeper reflection on the major themes driving our politics, rather than just reacting to daily headlines—especially in such turbulent times.”

A Closer Look at Labour’s Strategy

Morgan’s deep understanding of political campaigns and government operations will bring fresh perspectives to the show. She will discuss key topics such as:

Managing government relations amid economic pressures.
Navigating a divided party and handling backbench tensions.
Dealing with unpredictable international allies.
Understanding the shifts in voter sentiment and media influence.

Her insights will be particularly valuable as the UK gears up for its next general election.

Hugo Rifkind Welcomes Morgan to the Team

Hugo Rifkind expressed enthusiasm about Sally Morgan’s addition, stating:

“Sally’s experience in Labour politics extends back to the Kinnock years, long before her time in government with Tony Blair. Blair always considered her one of his top advisors, so I’m pretty thrilled she’ll now be in my top three as well. So far, she’s been much nicer to me than Peter Mandelson was—though it’s still early days!”

First Episode Featuring Sally Morgan Now Available

Sally Morgan makes her debut appearance on the podcast starting Thursday, February 27. Listeners can tune in to hear her first-hand take on the political landscape, Labour’s election strategy, and insights into how campaigns are won.

Where to Listen

The How To Win An Election podcast is available on major streaming platforms, including:

Apple Podcasts
Spotify
The Times Website

Listeners can subscribe to stay updated on the latest episodes and expert discussions.