Crowd Network has announced a groundbreaking partnership with Sage, a leading technology company specializing in accounting, finance, HR, and payroll solutions. This collaboration aims to deliver real-time insights into the 2025 Guinness Men’s and Women’s Six Nations Championships, elevating the viewing experience for rugby fans worldwide.
Real-Time Data Integration into ‘For The Love Of Rugby’ Podcast
As part of this strategic alliance, Sage will provide Crowd Network’s hit podcast, For The Love Of Rugby, with cutting-edge, real-time data and insights throughout the tournament. England’s most-capped rugby legends, Dan Cole and Ben Youngs—hosts of the podcast—will integrate these insights to deliver deep analysis, predictions, and commentary on upcoming matches.
‘Rugbyverse’: A New Era of Sports Podcasting
The partnership will also introduce fans to the ‘Rugbyverse,’ an innovative, tech-driven virtual podcasting studio located in Ben Youngs’ home. This new format enhances the quality of audio and video content, enabling remote recording when the hosts’ schedules clash due to their playing commitments.
The Rugbyverse represents the next evolution in sports podcasting by blending cutting-edge technology with expert commentary, ensuring that fans receive the most engaging and informative content possible.
‘For The Love Of Rugby’: A Growing Sports Podcast Phenomenon
Launched in January 2024, For The Love Of Rugby quickly became one of Crowd Network’s most popular sports podcasts, consistently ranking in the Top 10 on Apple Podcasts and Spotify. The show’s combination of expert analysis, engaging discussions, and exclusive insights has made it a must-listen for rugby enthusiasts.
Sage’s Role as Official Insights Partner for Six Nations
Sage, through its partnership with Six Nations Rugby Limited, plays a pivotal role in delivering data-driven insights across all six rugby unions. By leveraging smart ball technology, Sage provides players, coaches, and teams with real-time performance analytics, improving strategic decision-making and enriching the viewing experience for fans.
Key Benefits of the Sage-Crowd Network Partnership:
- Expert Data-Driven Analysis: Real-time match insights integrated into podcast discussions.
- Enhanced Fan Engagement: Smart ball data offers new perspectives on game strategies.
- Innovative Podcasting Technology: The Rugbyverse enables high-quality remote recordings.
- Seamless Integration of Video & Audio Content: Elevating sports storytelling beyond traditional formats.
Industry Leaders on the Future of Rugby Podcasting
Sally Moore, Senior Director of Global Sponsorship at Sage, commented:
“As the Official Insights Partner for the Six Nations, we are committed to making rugby more accessible and engaging through data-driven storytelling. Collaborating with Ben and Dan on For The Love Of Rugby allows us to bring game-changing insights to fans in a compelling and digestible format.”
Steve Jones, Content Director at Crowd Network, added:
“Podcasting offers brands an exciting way to connect with audiences, and our partnership with Sage exemplifies how data and storytelling can come together. The Rugbyverse is just one example of how we continue to push boundaries in sports media. We’re thrilled about the success of For The Love Of Rugby in 2024, and with Sage’s support, we’re poised to take it even further in 2025.”
Conclusion: A New Era for Rugby Fans
With this collaboration, rugby enthusiasts can expect unparalleled insights, in-depth analysis, and an engaging listening experience throughout the 2025 Guinness Men’s and Women’s Six Nations Championships. The fusion of Sage’s advanced analytics with Crowd Network’s innovative storytelling is set to redefine sports podcasting and deliver an unprecedented experience for fans worldwide.
