Rugby is at a pivotal moment, with 2025 shaping up to be the most commercially significant year in the sport’s history. From major tournaments to the rise of digital engagement through podcasting, rugby is experiencing a surge in both fan engagement and financial investment.
Rugby in 2025: How Podcasting is Driving the Sport’s Unprecedented Growth

Key Events Defining Rugby’s Future
- Guinness Men’s Six Nations – One of the most competitive editions in history.
- Guinness Women’s Six Nations – Gaining momentum ahead of the historic Women’s Rugby World Cup.
- British and Irish Lions Tour to Australia – Expected to drive record-breaking engagement.
- Women’s Rugby World Cup 2025 in England – Already a massive success with pre-sale ticket records shattered.
Debunking the Myth: Is Rugby Really Dying?
While some argue that rugby is losing its appeal, recent trends suggest otherwise. Attendance figures, TV viewership, and digital consumption tell a different story. The key driver? Podcasting.