Realm Expands Partnership with Adelicious as Exclusive U.S. Podcast Ad Sales Partner

Digital media powerhouse Realm has officially become the exclusive U.S. sales partner for Adelicious’ full podcast slate, solidifying a strategic alliance aimed at maximizing advertising revenue and audience engagement in the American market.

Realm partners with Adelicious for exclusive U.S. podcast ad sales, strengthening podcast monetization strategies

This enhanced collaboration builds upon an existing relationship that began in 2023, initially covering select shows. With this new agreement, Realm will now take the lead in U.S. ad sales for Adelicious’ entire podcast catalog, including new additions from Adelicious’ recently announced partner, Immediate.

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Unlocking Growth Opportunities in the U.S. Podcast Ad Market

The podcast advertising landscape in the U.S. continues to grow exponentially, presenting lucrative opportunities for content creators and advertisers alike. Realm, with its deep industry expertise, is poised to leverage its network and sales strategies to elevate Adelicious’ podcasts, ensuring maximum revenue potential and listener engagement.

Key Highlights of the Partnership:

Exclusive U.S. Representation: Realm will oversee advertising sales for all Adelicious podcasts in the American market.
Expanded Collaboration: Building on the success of their 2023 agreement, this partnership now includes all Adelicious podcasts and Immediate’s podcast lineup.
Strategic Growth Focus: Realm’s established expertise in the podcast ad market will create premium advertising opportunities for brands looking to reach highly engaged listeners.
Increased Opportunities for Creators: Adelicious’ podcasters will benefit from expanded exposure and enhanced monetization in the U.S. market.

Industry Leaders Weigh In on the Partnership

Sarah Bentley, Head of Network at Realm:

“Realm’s commitment to delivering exceptional results for our partners is unwavering. Deepening our partnership with Adelicious marks another significant milestone in what’s already been an exciting start to the year for Realm.

We’re thrilled to bring their entire lineup of premium podcasts to the U.S. market, adding to our already robust slate. With shows that inform, entertain, and spark curiosity across multiple categories – paired with Realm’s proven sales expertise – this partnership offers brands a powerful way to connect with engaged listeners.”

Craig Eastwood, Commercial Operations Director at Adelicious:

“Realm has been a brilliant, trusted partner for Adelicious over the last year, helping us grow both our business and, more importantly, our shows in the U.S. market – creating greater opportunities for our creators.

Their deep understanding of the industry, combined with a track record of delivering exceptional results for our shows, made this an obvious next step in our partnership.”

Why This Partnership Matters for Brands and Advertisers

With an ever-expanding listener base, podcast advertising has become one of the most effective ways for brands to reach targeted audiences. The Realm-Adelicious partnership provides advertisers with access to premium, high-quality content across multiple genres, ensuring high engagement and brand recall.

Key Benefits for Advertisers:

Targeted Audience Reach: Access to niche and mainstream audiences across a diverse range of podcasts.
High Engagement Rates: Podcasts boast longer listener retention and higher ad recall than traditional digital advertising.
Brand Safety & Trust: Advertisers can align their brands with trusted, premium content from Adelicious’ renowned creators.
Innovative Ad Solutions: Realm’s data-driven approach ensures advertisers receive customized and effective ad placements.

The Future of Podcast Advertising: What’s Next?

This exclusive agreement marks a pivotal step for both Realm and Adelicious in shaping the future of podcast advertising. As the industry continues to evolve, both companies remain committed to innovation, audience growth, and creating meaningful opportunities for content creators and advertisers alike.

With this expansion, advertisers can expect to tap into an ever-growing, highly engaged podcast audience, while Adelicious’ creators benefit from increased visibility and monetization in the U.S. market.