Radiocentre Launches Advertising Amplified Podcast | Power of Radio & Audio Ads
In an era dominated by streaming, social media, and fragmented media consumption, radio and audio advertising continue to thrive as powerful marketing tools. Recognizing this, Radiocentre—the industry body for commercial radio in the UK—has launched a six-part podcast series titled Advertising Amplified.
Hosted by seasoned media journalist Omar Oakes and produced by Trisonic, the series aims to showcase the enduring and evolving impact of audio in advertising. With thought-provoking discussions, expert insights, and practical case studies, the podcast is designed to educate brands, marketers, and media planners on why audio deserves a bigger share of advertising budgets.
The media landscape has shifted dramatically over the last decade.
Streaming services, podcasts, and digital platforms compete for attention.
Fragmentation of media consumption has made it harder for advertisers to capture audiences effectively.
Traditional channels like radio have had to prove their relevance in an age of data-driven marketing.
Radiocentre’s Advertising Amplified podcast is more than just a content series—it’s a strategic move to emphasize audio’s critical role in delivering measurable advertising results.
About Advertising Amplified Podcast
Format: Six-part series
Host: Omar Oakes (renowned media journalist)
Producer: Trisonic (audio agency specialists)
Focus: The power, scale, and innovation of radio and audio advertising
Audience: Advertisers, marketers, media planners, brand strategists, and anyone interested in the future of media
The show expands upon Radiocentre’s wider “Advertising Amplified” campaign, which seeks to prove that audio is not only resilient but increasingly vital in shaping consumer behavior.
Episode 1: The Scale and Influence of Commercial Audio
The first episode dives deep into the reach and influence of UK radio:
Radio reaches 76% of UK adults every week.
Commercial broadcasters account for 90% of total listening hours.
This episode features discussions with industry leaders:
Matt Payton, CEO of Radiocentre
Faye Trinquart, Global’s DAX Audio
Tom Coare, Head of Audio at OMD UK
Key Themes from Episode 1
Integration of broadcast and digital audio for advertisers.
Rising demand for data and effectiveness measurement in campaigns.
Audio’s unique ability to deliver tangible, measurable results.
Upcoming Episodes: What to Expect
Future episodes will explore diverse and forward-looking themes such as:
🎵 The Emotional Power of Music in advertising campaigns
🤖 Artificial Intelligence in Audio: Transforming both creative production and media planning
📊 Effectiveness Case Studies: Brands that successfully scaled campaigns with audio
🔊 Cross-Platform Integration: How radio, podcasts, and streaming coexist for maximum ROI
Why Audio Advertising Matters More Than Ever
1. Unmatched Reach
Despite the rise of digital platforms, radio remains one of the most trusted and widely consumed media channels. Millions of listeners tune in daily, making it a cost-effective and broad-reaching medium.
2. Emotional Connection
Audio is uniquely positioned to trigger emotions through voice, music, and storytelling. Campaigns that harness these elements often see higher recall and brand affinity.
3. Measurable ROI
With advanced digital audio platforms like DAX, advertisers now gain access to real-time analytics, audience targeting, and performance tracking, proving the tangible effectiveness of audio campaigns.
4. Adaptability in a Fragmented Market
Audio can be integrated seamlessly across traditional and digital platforms, giving advertisers a flexible tool for engagement.
Industry Voices on the Podcast
Lucy Barrett, Client Director at Radiocentre, emphasizes:
“This podcast reinforces the core message of our Advertising Amplified campaign—encouraging brands to invest more of their media budget into audio to drive stronger results. With concise, easy-to-digest episodes, it’s a rich resource for anyone seeking to understand the medium’s role in driving marketing success.”
Case Study: Brands Winning with Audio
Several brands have already leveraged audio advertising to boost impact:
Retailers: Using audio ads during morning and evening commutes to maximize exposure.
Financial Services: Employing podcasts to build credibility and trust.
Tech Companies: Harnessing smart speakers and programmatic audio for personalized engagement.
These real-world successes illustrate how audio remains central in integrated marketing strategies.
Audio and AI: A Look Ahead
One of the most anticipated topics of the series is how AI is reshaping audio. From personalized ad targeting to AI-generated voices and music, artificial intelligence is expected to unlock new opportunities—while raising ethical and creative questions.
Conclusion: Why Marketers Should Tune In
The launch of Radiocentre’s Advertising Amplified podcast comes at a crucial time for the industry. As advertisers seek channels that cut through media clutter, build emotional connections, and deliver measurable impact, audio is rising as a star performer.
With expert-led discussions, actionable insights, and a focus on future innovations, this podcast is set to become a must-listen resource for anyone navigating the evolving media landscape.
