In an exciting development for the Australian podcasting landscape, Deadset Studios and Insightfully have unveiled the latest iteration of their influential survey, PodPoll 24. This comprehensive survey dives deep into the podcast listening habits of Australians, providing invaluable insights for media houses, marketers, and content creators alike. Set to launch on Wednesday, September 25, 2024, via a live webinar, PodPoll 24 promises to shed light on emerging trends and opportunities within the podcasting realm.
The Launch Event
Date and Time:
Wednesday, September 25, 2024
12:00 noon (AEST)
Presenting Partner:
ABC Listen
Hosts:
- Marc Fennell, ABC’s Award-Winning Podcast Host
- Kellie Riordan, Podcast Strategist at Deadset Studios
- Leanne White, Opinion Researcher at Insightfully
The webinar will feature an in-depth presentation from Kellie Riordan and Leanne White, offering a thorough analysis of the survey’s findings and implications for the industry.
Key Findings of PodPoll 24
Podcasts: A Staple in Australians’ Media Diet
PodPoll 24 highlights that podcasts have firmly established themselves as a significant component of the media consumption habits of Australians. The survey data unveils a range of insights into listening behaviors, content preferences, and emerging trends.
Opportunities for Content Creation
According to Deadset Studios Director Kellie Riordan, “PodPoll 24 presents a substantial opportunity for media houses, marketers, and brands. There remains a notable gap in podcast content that aligns with the specific needs and interests of Australian listeners.”
Insightfully Managing Director Leanne White adds:
“PodPoll 24 shows that millions of Australians are tuning into podcasts daily. There is a significant potential for fresh content, particularly in lifestyle, health, and comedy genres.”
Survey Highlights
- Popular Content Genres
- Top Genres: The survey reveals which podcast genres are currently the most popular among Australian listeners.
- Under-Served Genres: Insights into genres that are less represented and may offer growth opportunities.
- Generational Differences
- Analysis of how different age groups engage with podcasts, highlighting trends and preferences unique to each generation.
- Listening Habits
- Time Spent Listening: Average hours spent listening to podcasts each week.
- Number of Episodes: Frequency of episode consumption among listeners.
- Trends in Branded Podcasts and Ads
- Insights into the effectiveness of branded content and host-read advertisements within podcasts.
- Listening Activities
- Examination of what listeners are doing while tuning into their favorite podcasts, providing a glimpse into their multitasking habits.
Conclusion
PodPoll 24 offers a comprehensive snapshot of Australia’s evolving podcasting landscape, highlighting both opportunities and challenges for content creators and marketers. With detailed insights into listening habits, genre preferences, and market trends, the survey is an essential tool for anyone looking to make an impact in the podcasting industry.
Don’t miss out on the launch webinar on September 25, 2024, to gain firsthand insights from industry experts and discover how to leverage these findings for your podcasting strategy.
