Perfect Day Media Partners With Acast for Podcast Distribution and Ad Sales in Sweden
In a major development for the Nordic podcast economy, Perfect Day Media has entered into a strategic partnership with global podcast company Acast, transferring exclusive responsibility for distribution and advertising sales across its entire podcast portfolio.
The deal brings together two heavyweight players in the European audio landscape and signals a deeper consolidation trend within the global podcast industry. Under the agreement, Acast will oversee podcast distribution and brand advertising monetization, while Perfect Day Media will sharpen its focus on content development, video expansion, talent-led collaborations, and branded partnerships.
The move is expected to inject new scale into Acast’s Swedish ad marketplace while freeing Perfect Day Media to double down on creative and commercial innovation.
A Strategic Alliance Reshaping the Nordic Podcast Market
Perfect Day Media, one of the largest and most influential podcast studios in the Nordics, confirmed that Acast will take over exclusive distribution and brand ad sales for all its podcasts effective immediately.
The partnership aligns two companies with complementary strengths:
Perfect Day Media brings premium content, top-tier podcast talent, and a loyal listener base.
Acast contributes global ad-tech infrastructure, advertiser demand, and international reach.
Together, the companies aim to build a more efficient and scalable ecosystem for creators, advertisers, and audiences.
Why Perfect Day Media Is Making This Move Now
The podcast industry is undergoing rapid transformation, with studios increasingly separating content creation from distribution and monetization. Perfect Day Media’s leadership says the decision allows the company to focus on where it delivers the most value: creativity and brand-building.
Key objectives behind the partnership:
Accelerate content and format development, including video-first podcasts
Expand brand collaborations and sponsorship integrations
Strengthen talent-led IP development
Reduce operational complexity around ad sales and distribution
By handing off ad sales to Acast, Perfect Day Media gains operational flexibility while retaining full creative control over its portfolio.
“A Proven Business Model That Strengthens the Creator Economy”
Perfect Day Media co-CEO Karolina Sandberg emphasized the long-term strategic value of the partnership.
“Acast has, over many years, built a proven long-term business model that strengthens the creator economy and provides stability over time,” Sandberg said.
She added that combining Perfect Day’s development expertise with Acast’s technology and global ad sales network creates strong conditions for sustained growth.
“Through this partnership, we are creating the foundation to continue developing both our content and our business in the long term.”
Inside Perfect Day Media’s Podcast Portfolio
Based in Stockholm, Perfect Day Media has built a highly successful slate of podcasts that dominate the Swedish charts and enjoy strong brand recognition.
Notable shows include:
Alex & Sigges
Filip & Fredrik
When We Were Kings
Gynning & Berg
Fredagspodden
In total, Perfect Day Media operates approximately two dozen podcasts, spanning entertainment, culture, lifestyle, and talk formats.
5 Million Monthly Listens Join the Acast Network
The addition of Perfect Day Media’s catalog brings an estimated 5 million monthly listens into Acast’s advertising network.
This influx:
Strengthens Acast’s inventory in Sweden
Increases reach for advertisers seeking premium Nordic audiences
Enhances monetization potential for creators through better targeting and scale
For Acast, the deal represents both a volume and quality upgrade to its regional offering.
Acast Expands Its Leadership in Sweden
Acast CEO Greg Glenday described the partnership as a significant milestone in the company’s Nordic strategy.
“By integrating Perfect Day Media’s premium content with our advanced monetization infrastructure, we are creating an even more efficient and scalable ecosystem,” Glenday said.
He noted that the collaboration optimizes the value chain across the board:
Advertisers gain access to trusted, high-performing shows
Creators benefit from better monetization tools
Listeners experience sustainable, high-quality content production
What This Means for Advertisers
For brands, the partnership unlocks several advantages:
Access to top-performing Swedish podcasts
Brand-safe, professionally produced content environments
Advanced targeting powered by Acast’s ad-tech stack
Opportunities for integrated sponsorships and native advertising
With premium inventory and increased scale, advertisers can execute more impactful audio campaigns across the Nordic region.
The Growing Importance of Video and Brand Integrations
One of the most notable implications of the deal is Perfect Day Media’s shift toward video and multi-platform storytelling.
Freed from managing ad sales logistics, the studio plans to:
Develop video-first podcast formats
Expand distribution on YouTube and social platforms
Launch deeper brand collaborations
Create talent-led franchises beyond audio
This reflects a broader industry trend where podcasts evolve into full-fledged media IPs.
PodX Group’s Long-Term Vision Comes Into Focus
Perfect Day Media is part of PodX Group, a global podcast company focused on premium content and international expansion.
PodX acquired Perfect Day Media in 2024 from sister company PopHouse Entertainment, marking a key consolidation move in the Nordic media market.
This latest partnership with Acast further aligns with PodX’s strategy to:
Build scalable global podcast brands
Separate creative development from monetization infrastructure
Partner with specialized platforms rather than building everything in-house
Industry Context: Podcast Monetization Is Maturing
The deal highlights how podcasting is entering a more mature phase.
Key industry shifts include:
Consolidation among studios and platforms
Increased demand for measurable, scalable advertising
Rising importance of global distribution
Growing overlap between audio, video, and creator economies
By teaming up, Perfect Day Media and Acast are positioning themselves at the center of these trends.
What Listeners Can Expect
While the partnership is largely operational, listeners may notice:
More consistent release schedules
Increased production quality
Potential expansion into video formats
Continued availability across major podcast platforms
Importantly, the companies stress that editorial independence and creative direction remain unchanged.
Looking Ahead: A Blueprint for Podcast Partnerships
Industry analysts see this agreement as a blueprint for future collaborations between content studios and monetization platforms.
Rather than competing across every layer of the stack, companies are increasingly choosing to:
Focus on core strengths
Partner strategically
Scale efficiently without sacrificing creativity
For the Nordic podcast market—and potentially beyond—this partnership could set a new standard.
Key Takeaways at a Glance
Perfect Day Media partners with Acast for exclusive distribution and ad sales
Acast adds ~5 million monthly listens to its network
Perfect Day shifts focus to content, video, and brand collaborations
The deal strengthens Acast’s leadership in Sweden
PodX Group continues executing its long-term global strategy
