In a bold move to navigate the complexities of the future, PepsiCo, a renowned American multinational in the food, snack, and beverage industry, has announced the launch of its new podcast series, Future Back Thinking. Set to redefine the way businesses strategize for the future, this 10-episode podcast will be hosted by Dr. Athina Kanioura, the company’s inaugural Chief Strategy & Transformation Officer.
PepsiCo Launches Future Back Thinking Podcast: Insights from Industry Leaders

Embracing Future Back Thinking
What is Future Back Thinking?
At the heart of this initiative lies the concept of Future Back Thinking, an innovative approach that many futurists and organizational leaders are adopting to propel their companies into uncharted territories. This methodology encourages businesses to envision various future scenarios by examining potential trends and forces that could drive change.