Glue Factory Podcast Joins Lock It In Network | Comedy Podcast Expansion 2025
This is truly an excellent time for British comedy fans, the hit podcast Glue Factory — hosted by comedians Milo Edwards, Olga Koch, Pierre Novellie, and Riley Quinn — has officially joined the Lock It In network.
This partnership signals a new growth phase for the show, marking a strategic leap in both audience reach and commercial expansion. As part of the collaboration, Glue Factory will now be hosted on the Adelicious platform while maintaining full creative independence.
“We’re proud of what we’ve achieved so far and excited for Lock It In to help us take it to the next level,” — Milo Edwards, Glue Factory co-host
The move to Lock It In isn’t just a distribution change — it’s a major shift in the show’s business model and visibility.
Here’s what the deal entails:
Audience Growth: Lock It In will take charge of scaling Glue Factory’s listener base across the UK and internationally.
Commercial Expansion: The network will lead all advertising and sponsorship efforts.
Promotion Across Platforms: Glue Factory will now be featured across Lock It In’s extensive network of comedy and culture podcasts.
Hosting Upgrade: Migration to Adelicious, a premium podcast hosting service known for better analytics, dynamic ad insertion, and high-quality audio delivery.
Patreon Independence: The show’s existing Patreon subscription model will remain independently operated, ensuring fans continue to enjoy exclusive content, bonus episodes, and early access perks.
From Indie Sensation to Network Star
Glue Factory began as a quirky, independent project that quickly gathered a cult following. With its chaotic humor, razor-sharp wit, and deeply relatable discussions, the podcast became a staple for comedy lovers seeking something smart, unpredictable, and unapologetically British.
Since its debut, the show has:
Garnered tens of thousands of loyal weekly listeners
Been nominated for “Best Podcast” at the 2025 Chortle Awards
Hosted top-tier guests from the world of comedy, journalism, and culture
Built a thriving Patreon community, offering unfiltered episodes and behind-the-scenes banter
What Makes Glue Factory Special
Unlike heavily produced or themed podcasts, Glue Factory thrives on chaos — in the best possible way.
Each episode features four of the UK’s most inventive comedians, riffing off bizarre news stories, absurd ideas, and pop-culture rabbit holes.
Signature Traits of the Show:
🧠 Smart but Silly: The hosts combine sharp intellect with ridiculous humor.
🎙️ Guest Variety: From household names to niche internet personalities.
💬 No Script, No Gimmicks: Every episode feels like sitting in on a hilarious conversation among friends.
🎧 Listener-Driven: Fans often inspire episode topics and running jokes.
“With Glue Factory we set out to make a podcast with no gimmicks or convoluted premise — just funny people trying to be as funny as possible,” — Milo Edwards
Meet the Hosts: The Brains Behind the Banter
Milo Edwards
Former philosophy student turned stand-up comic, Milo blends sharp social commentary with surreal humor. Known for his dry wit and viral comedy sketches, he has become a leading voice in alternative British podcasting.
Olga Koch
A BAFTA-nominated comedian, writer, and performer, Olga brings global perspective and feminist humor to the mix. Her balance of intellect and absurdity adds depth to every discussion.
Pierre Novellie
With his background in stand-up and panel shows like The Mash Report, Pierre provides grounded insights — often serving as the group’s reluctant voice of reason amid chaos.
Riley Quinn
Best known for Trashfuture, Riley injects political satire and internet culture analysis, creating a perfect storm of brainy, bizarre, and brilliant conversation.
Together, these four comedians form one of the most distinctive ensembles in modern podcasting.
New Season, New Laughs: What to Expect
The new season of Glue Factory launches today, 7 October 2025, and promises to be its funniest yet.
Season highlights include:
🎤 Guest Debut: Comedian Sam Lake kicks off the premiere episode.
🌟 Upcoming Guests:
Ian Stone
Hannah Crosbie
Jake Bhardwaj
Miranda Sawyer
Oobah Butler
Each guest brings a unique comedic flavor, ensuring every episode feels fresh, unpredictable, and packed with laughs.
Inside Lock It In: The Powerhouse Behind the Partnership
Lock It In has rapidly emerged as one of the UK’s most dynamic podcast networks, focused on comedy, storytelling, and creative audio entertainment.
Founded by three industry veterans:
🎙️ Andy Bush — Radio presenter from Absolute Radio, with decades of broadcast experience.
🎧 Will Nichols — Former VP of Content Development at Universal Music, known for scaling creative projects.
🎬 Matt Cutler — Creator of The Pirates vs The Premier League documentary and Expected Goals podcast.
“Glue Factory is a gem of a podcast — sharp, hilarious, and wonderfully weird, with a large and hugely loyal audience. We’re thrilled to welcome them into the Lock It In family,” — Andy Bush, Co-Founder, Lock It In
With a mission to elevate authentic voices in audio storytelling, Lock It In provides infrastructure, monetization, and marketing expertise — allowing creators to focus purely on their craft.
The Bigger Picture: Why This Move Matters
The Glue Factory–Lock It In partnership reflects a larger trend in the podcast industry — the professionalization of indie shows.
As audiences demand higher production values and advertisers seek trusted brands, networks like Lock It In bridge the gap between independent creativity and commercial sustainability.
Industry observers note three key takeaways:
Indie doesn’t mean small anymore. The rise of Patreon and niche audiences proves fan-driven funding can rival traditional media.
Networks amplify reach. Lock It In’s marketing resources can push Glue Factory into mainstream recognition.
Comedy podcasts are evolving. Listeners crave authenticity — and Glue Factory’s organic humor hits that sweet spot.
A Glimpse Into the Future of Glue Factory
Fans can expect:
Expanded live tours and events powered by Lock It In’s production support.
Merchandise collaborations featuring the show’s running jokes.
Crossovers with other Lock It In podcasts, introducing new audiences.
Enhanced Patreon perks and possibly video podcast episodes.
The partnership opens doors to global visibility, with international syndication and potential TV development on the horizon.
Podcast Industry Growth in 2025: Context Matters
Podcasting continues to be one of the fastest-growing entertainment sectors. According to recent data:
Over 29 million UK adults now listen to podcasts monthly.
Comedy and true crime remain the top genres by audience share.
Advertisers are projected to spend £80 million+ on UK podcast ads in 2025.
By joining Lock It In, Glue Factory positions itself at the heart of this booming landscape.
Why Listeners Love Glue Factory
Fans often describe Glue Factory as “chaotic comfort.” It’s a rare podcast that feels both intelligent and utterly unhinged, combining insightful commentary with the type of humor that leaves you laughing out loud in public.
“Every episode feels like hanging out with friends who are way funnier than you — but still somehow relatable,” — Fan review on Apple Podcasts
Where and How to Listen
You can stream Glue Factory now on:
🎧 BBC Sounds
🎧 Spotify
🎧 Apple Podcasts
🎧 Adelicious (new hosting home)
Fans can also subscribe via Patreon for access to exclusive episodes, bonus segments, and community chat spaces.
Final Thoughts: A Partnership Built on Laughter and Loyalty
The joining of Glue Factory and Lock It In represents more than just a business deal — it’s a meeting of comedic minds and creative ambition.
As the hosts continue to push boundaries with wit and absurdity, and Lock It In amplifies their reach, Glue Factory is poised to become one of the defining British comedy podcasts of the decade.
From indie roots to network stardom — Glue Factory proves that when you mix passion, humor, and partnership, the result is pure audio magic.