Global Launches Global Studios & Acquires The Fellas Studios | Video-First Podcast Hub
Global, one of the UK’s leading media companies, has officially launched Global Studios, a state-of-the-art creative hub designed to drive the future of video-first podcasting. In a major move to expand its podcasting and creator network, Global also announced the acquisition of The Fellas Studios, one of the UK’s most popular and innovative creator networks.
This strategic expansion signals Global’s commitment to delivering high-quality, multi-platform content while providing creators with industry-leading production and distribution support.
What Is Global Studios?
Global Studios is set to become the central hub for Global’s award-winning podcast portfolio, bringing together a diverse slate of audio and video-first content under one roof.
Key highlights of Global Studios:
Premium production facilities for both video and audio content.
Multi-platform distribution across YouTube, Spotify, Apple Podcasts, and social media.
Marketing support leveraging Global’s extensive radio, digital, and outdoor networks.
Advanced technology integration from Captivate for podcast hosting and analytics.
Monetization expertise through DAX, providing data-driven insights and revenue opportunities for creators and advertisers.
By combining production, marketing, and monetization capabilities, Global Studios positions itself as a one-stop creative destination for content creators looking to scale their reach and revenue.
Acquisition of The Fellas Studios: A Strategic Move
Founded in 2021 by YouTubers Callum Airey (Calfreezy) and Joshua Larkin (The Burnt Chip), The Fellas Studios has quickly risen to prominence, building a dedicated Gen Z audience through entertaining, relatable, and high-quality shows.
Popular titles from The Fellas Studios include:
The Fellas – their flagship podcast.
Saving Grace – a comedy and lifestyle show.
Pitchside – focused on football culture.
Bach & Arthur – a unique, entertaining podcast series.
The acquisition allows Global to integrate The Fellas Studios’ content into Global Studios, providing access to millions of viewers and listeners across YouTube, Spotify, Apple Podcasts, and social media platforms.
What the Executives Are Saying
Ashley Tabor-King CBE, Founder & Executive President of Global, shared:
“The launch of Global Studios marks the start of the next chapter in Global’s on-demand audio and video growth. We’re delighted to welcome The Fellas Studios to the Global family — they’ve built one of the UK’s leading creator networks and we’re excited to work with them on this next phase.”
Simon Pitts, Group CEO of Global, added:
“Global Studios will be the ultimate home for standout, video-first podcast shows – a place where creators can grow and brands can connect at scale.”
The founders of The Fellas Studios also spoke about the partnership:
Callum Airey: “Partnering with Global will strengthen and expand what we can deliver.”
Joshua Larkin: “This partnership gives us the scale and expertise to reach bigger audiences and support our talent.”
Why Global Studios Is a Game-Changer for Creators
With the launch of Global Studios, content creators now have access to:
Professional-grade production: High-quality video and audio facilities that meet broadcast standards.
Cross-platform distribution: Seamless reach to multiple platforms and devices.
Marketing amplification: Access to Global’s massive radio, digital, and outdoor channels.
Data-driven growth: Insights to optimize content performance and monetization strategies.
Revenue opportunities: Advanced ad solutions and partnerships powered by DAX.
This combination positions Global Studios as the go-to destination for both established and emerging creators aiming to maximize their audience and revenue potential.
The Future of Podcasting and Digital Media
The acquisition of The Fellas Studios and the launch of Global Studios underscore a significant trend: video-first podcasting is becoming the dominant format for content consumption.
Audiences increasingly prefer visual engagement combined with audio storytelling.
Brands are investing more in podcast advertising, driven by targeted analytics and audience insights.
Creator networks are expanding, blending entertainment, lifestyle, and news content for maximum impact.
Global Studios is now at the forefront of this evolution, offering a creative, technical, and monetization ecosystem that supports both creators and advertisers.
About Global and The Fellas Studios
Global is a UK-based media powerhouse, home to popular brands including Capital, Heart, LBC, and Classic FM. Its move into on-demand audio and video content demonstrates a forward-thinking approach to media consumption.
The Fellas Studios, founded in 2021, quickly built a strong reputation among Gen Z audiences through innovative podcasts and video content that resonates with millions of fans across multiple platforms.
Where to Find Global Studios Content
Listeners and viewers can access content from Global Studios and The Fellas Studios on:
Spotify
Apple Podcasts
YouTube
Global’s digital platforms and social media channels
Whether you’re a creator, advertiser, or fan, Global Studios promises to deliver high-quality, video-first podcast content that entertains, informs, and inspires.
