Dad’s Bedtime Stories Joins Mercury Network – A Big Win for Kids’ Podcasts

The beloved children’s podcast Dad’s Bedtime Stories for Kids has officially partnered with the Mercury podcast network, marking a significant step forward for the show and its growing audience. With over 400 episodes, the podcast has captured the hearts of families across North America and the UK, offering engaging, imaginative bedtime stories for young listeners.

Dad’s Bedtime Stories Podcast Joins Mercury Network – A Game-Changer in Kids’ Entertainment
Contents hide
1 A Passion Project Turned Global Sensation
1.1 Key Highlights of the Podcast:
2 Why Mercury? The Power of a Podcast Network
3 The Challenges of Independent Podcasting
4 What’s Next for ‘Dad’s Bedtime Stories’?

A Passion Project Turned Global Sensation

Hosted by Martin Gage, a dedicated vice principal and father, the podcast began as a simple yet heartfelt effort to share his bedtime storytelling with a broader audience. Over time, the improvisational nature of his tales and their deep relatability have resonated with both kids and parents, transforming the show into a major hit within the children’s entertainment space.

Key Highlights of the Podcast:

  • Over 400 episodes available for streaming
  • Three new episodes weekly – released on Sundays, Tuesdays, and Thursdays
  • Stories often inspired by listener suggestions
  • Highly popular among families in North America and the UK

Why Mercury? The Power of a Podcast Network

The Mercury podcast network, founded by Liam Heffernan, has welcomed Dad’s Bedtime Stories for Kids into its growing portfolio of high-quality shows. Heffernan praises the podcast’s originality and connection with its audience:

“The idea of user-generated content for kids, by kids is so unique, and the ad-libbed format makes it relatable, natural, and one of the best children’s podcasts in the world.”

He further highlights that Martin Gage’s genuine approach to storytelling and dedication as a parent make this show a perfect addition to Mercury’s expanding lineup.

The Challenges of Independent Podcasting

Reflecting on his journey, Martin Gage shares insights into the hurdles of monetization in the podcasting world:

“When I started, I figured 1000 downloads per episode was probably a good goal for monetization, but it turns out that very few sponsors want to talk to you at that level.”

With limited time to seek sponsorships on his own, Gage found that joining a network like Mercury provided the support he needed:

“When independent podcasters join together, we are a much more attractive target for those larger sponsors, and I just want to make my show without thinking about all that.”

What’s Next for ‘Dad’s Bedtime Stories’?

By joining Mercury, Dad’s Bedtime Stories for Kids is set to expand its reach, enhance its production quality, and secure more substantial sponsorship deals, ensuring that it continues to bring joy and creativity to bedtime routines worldwide.

With a loyal audience and an exciting future ahead, this partnership is poised to make a lasting impact on the children’s podcasting landscape.

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